Sydney, 19 Aug 2015 - Leading communications consultancy Hill+Knowlton Strategies Australia (H+K) has added to its award-winning passport marketing division, with the announcement of its role in leading Turismo Chile's PR efforts in Australia effective immediately.

H+K won the opportunity to manage the PR efforts for the national tourist board after the agency's successful collaboration in producing the Chile Roadshow that took place in Sydney and Melbourne earlier this year and will work across its latest Visit Chile campaign now in-market.  

Penelope Holloway, Managing Director of H+K, is delighted about the new opportunity. “From a personal point of view, not only is Chile a stunningly beautiful country with a rich and varied culture, myself and everyone at H+K really feel all Australians need to know just how much it has to offer as a holiday and travel destination. So the plan is to get a whole lot more Aussies over there to see for themselves. Building that awareness and then converting that consideration is something we're all truly excited about.”

“In terms of the business side of things, H+K are also uniquely placed to achieve maximum results for Turismo Chile,” she says. “We have been driving success for other big clients in the travel and tourism sector for some time, and the strong relationships we've forged with those relevant trade partners, travel outlets, tour operators, airlines and other stakeholders is going to pay dividends for Turismo Chile.

“So it's really that combo of genuine passion for Chile's beauty and our professional experience in the tourism market which we will bring to the table.”

Pablo Javier Retamal, Turismo Chile's Long Haul Markets Manager is likewise enthusiastic about the agencies involvement: “Hill+Knowlton have long been successful in the travel and tourism sector, and have a great reputation in Australia,” he says. “And after the way H+K successfully handled our recent Chile Roadshow, I was impressed by their integrated approach to marketing communications and travel trade engagement alongside the traditional PR nous.

“The potential excites me and everyone at Turismo Chile. I'm really looking forward to what we'll all come up with together.”

For Chile travel information see: visit.chile.travel/au/  

About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 90 offices in 52 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
For more information, please visit www.hkstrategies.com.au

About Turismo Chile
Turismo Chile is organisation responsible for promoting Chile to the world as a tourist destination. Through its global campaign activities we take Chile's story to consumers, the travel trade and the global media, while working with the industry here in Chile to ensure we deliver on our stakeholder objectives.