New “Be Active Liguria” website showcases the region as a destination for active and outdoor lovers

A new magazine-style website has been launched by the Regional Agency for Tourism Promotion "In Liguria". The '”Be Active Liguria” site showcases various routes and paths to explore the Italian region either by bike or foot.

The site is the official holiday portal for adventure holidays in the region and provides information on excursions, route maps, specialised services, accommodation options, adventure associations, sports stores and tips from local guides.

Split between a hiking and cycling section, the website provides itineraries by the sea and in the mountains – as well as specific routes incorporating nature, culture, gastronomy or family-friendly offerings. The site has 200 excursions ranging from off-road mountain bike paths, high altitude trekking and gorgeous scenic walks.

Cycling in Liguria

The “Be Active Liguria” site displays 65 must-see cycling routes and lists the region's 42 certified bike hotels – revealing itself as the Eldorado for mountain bike lovers. The routes and paths are divided depending on the type of bike used by the traveller: cross country, Enduro, downhill and E-mountain bike.

Some of the most popular cycling routes include the XC Molini di Triora, a beautiful 30km trail that's perfect for both those who want to go full bore or enjoy a relaxing ride in the countryside and the legendary DH Men, a track full of contrasts - with stunning views over the sea and savage, steep rocky sections.

Liguria has perfect mountain bike itineraries with many famous events in the summer. The Finale Ligure (22 – 24 May), with its wide dirt tracks, is known by all cyclists, and its breathtaking views of the Gulf of Noli and Varigotti draws in 1,500 participants from around the world every year.

The region is also home to the Alta Via dei Monti Liguri – a 422km mountain trail covering the length of the region. It is a scenic route, split up into 43 stages of between two and four hours, and is suitable for anyone with a good level of fitness.

Hiking in Liguria

“Be Active Liguria” also showcases 178 must-see hiking routes, displaying easy, medium and expert paths with insight and tips from local guides. Some of the routes include the Casa del Romano – Monte Antola: the flowered trail, perfect in May when the narcissuses are in bloom and a woodland trail that takes travellers though the relaxing forests of the region.

There are plenty of walking paths available along the Ligurian coastline including the Sentiero Liguria trek which is now open to travellers. Heading from Luni, the path follows the coastline with a number of signs guiding you along unusual panoramas suspended between the blue of the sea and the green of Mediterranean maquis. In spring the coast is covered with the in yellow flowers, lighting up the hills over the sea, while you'll also walk alongside olive trees and herb gardens, allowing you to get in touch with the nature of the region.

A brand new hike has been introduced from Riomaggiore to Madonna di Monternero, leading guests to the Montenero Sanctuary, where the path is illuminated by a number of LED lights that are triggered by people passing by.

Food lovers will also be interested in the Mangialonga walk that takes place in Levanto on 15 May. The 'enogastronomic' walk allows visitors to taste the local food and drink in the vineyards of Levanto with the route and menu changing each year.

For more information, please visit www.beactiveliguria.it.

-Ends-

For press enquiries on Liguria please contact Jules Ugo (jules@wearelotus.co.uk) or Tim Thackray (tim@wearelotus.co.uk) at Lotus or call 0207 953 7470.

For further information on “In Liguria” please visit www.turismoinliguria.it