HF Holidays Press Release January 2021

HF Holidays receives Feefo Platinum Trusted Service Award 2021

HF HOLIDAYS the specialist walking and activity tour operator has won the Feefo Platinum Trusted Service award for the second consecutive year, an independent seal of excellence that recognises businesses for delivering exceptional experiences, as rated by real customers. 

Created by Feefo, Trusted Service is awarded only to businesses that use Feefo to collect genuine reviews and insights. Businesses who meet the high standard, based on the number of reviews they have collected and their average rating, receive the award. A highly valued badge of approval, this accreditation remains unique, as it is based purely on interactions with real customers. As all reviews are verified as genuine, the accreditation is a true reflection of a business's commitment to outstanding service.

Feefo gives Platinum Trusted Service awards to businesses that have achieved the Feefo Gold standard for three consecutive years or more. In normal times, the Feefo Gold Trusted Service award recognises organisations that have collected at least 50 Feefo reviews in a year and have achieved a service rating of at least 4.5.  This year to avoid penalising businesses suffering unduly from the effects of the

coronavirus pandemic, the criteria has been adjusted. Organisations that won a Gold Trusted Service award last year but struggled to achieve the required number of reviews this year, have been assessed on an average rating over the 24-month period covering 2020 and 2019.

David Harrington, CEO, HF Holidays commented: “The Team are delighted to receive this award. It is an independent review from real guests, and a true reflection of our commitment to putting the customer at the heart, and to provide an outstanding service. It's a huge testament to everything that teams right across HF have been doing in this most difficult year, to make the guest experience as positive as possible and we will strive to be better each year.”

Congratulating HF Holidays on winning this year's award, Steph Heasman, Director of Customer Success at Feefo, commented: “The Trusted Service award has always been about recognising companies that are outstanding in customer experience and generate great feedback from happy customers. 

“This year, despite the incredible challenges of a global pandemic, so many companies using Feefo have continued to provide remarkably high levels of service and they deserve a huge amount of credit for what they have achieved. It's why we have changed our criteria to be fair to the organisations that have struggled in such difficult circumstances. At Feefo we help our clients give their customers the best experiences possible.

“I'm confident that throughout 2021 we'll see even greater customer experience achievements from our partners as we return to something like business-as-usual.”

Feefo is a reviews and customer insights technology company that provides businesses with the tools to collect real, purchase-verified reviews and insights. Working with over 3,500 clients, Feefo ensures that all feedback is authentic, by matching it to a legitimate transaction, to increase consumer confidence and enable businesses to make smarter business decisions.

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Notes to Editor:

Contact: Hannah Garcia hannahgarcia@hfholidays.co.uk

• Founded in 1913, HF Holidays is the largest UK travel Co-operative Society. www.hfholidays.co.uk
• HF Holidays has 17 country houses in the UK's National Parks and Areas of Outstanding Natural Beauty as well as independent hotels for overseas holidays. 
• Sociability is at the heart of every HF Holiday.
• Most HF walking holidays are led by a team of volunteer leaders
• HF holidays are ideal for solo travellers, couples or small groups.
• Families have an exclusive programme of holidays available, during the school holidays.
• Larger groups (8 or more people) such as groups of friends, large family groups, members of clubs /societies can enjoy special savings.
• Guests do not need to be a member of the HF Holidays Co-operative in order to join their holidays; all are welcome.
• HF Holidays are suitable for all fit and active adults including solo travellers, couples or small groups. There are also some dedicated UK holidays for families with children. Guests travel as part of larger group, making them a great way to meet and socialise with new people. Larger groups (8 or more people) such as groups of friends, large family groups, members of clubs /societies can enjoy special savings
• The HF Holidays Pathways Fund provides assisted holidays to those who could not otherwise afford one. In addition, since 1998, the fund has helped to protect and improve the countryside where HF Holidays' guests walk. This is achieved through generous donations from HF Holidays' members and guests.
• HF Holidays has a host of accolades under its belt including: British Travel Awards Silver Small Best Special Interest Holiday Company 2020, Which? Recommended Provider for Escorted Tours 2020, Silver Travel Awards Best Activity Tour Operator 2020, AWTE Company of the Year 2019, Feefo Platinum Service Award in 2019, Staycation Award for Family Friendly Venue 2019, Telegraph Travel Awards Runner Up 2019, Which? Recommended Provider status for 2012 - 2019; voted Best Large Tour Operator by Guardian and Observer readers 2010-2014; and Best Large Short Break Operator 2011-2014.
• HF Holidays is committed to responsible tourism and is a member of ABTOT and ATOL protected. 
• Follow @hfholidays on Facebook, Twitter and Instagram