Hawke�s Point, a brand new collection of luxury holiday apartments has launched on one of the UK�s most stunning coastlines. Set directly on Carbis Bay in historic St Ives, an exclusive holiday destination will offer style savvy and culturally curious travellers flexible apartment-style living with the luxury nuances of a five-star hotel. The boutique collection of ten apartments will be available to let from the 8 June 2009.

The concept, created by dynamic Cornish-born couple Charles and Louise Ziar, introduces stylish boltholes to a quintessential sea-side break, turning the traditional �bucket and spade� holiday on its head. Vacation living at Hawke�s Point will enable guests to enjoy the many coastal treasures of Cornwall, from the sand and surf, rural coastal walks, seafood and fishing, wildlife, art, culture and heritage, but with no compromise on luxury.

Hawke�s Point offers accommodation to suit every need, making it the perfect destination for couples seeking a romantic retreat to families planning an action-packed coastal break. Guests can choose between Garden, Balcony and Penthouse apartments, each unique in layout and style and offering a choice of one to three bedrooms.

Each bolthole is bespoke and created to optimise Hawke�s Point coveted location, harnessing the unique natural light of St Ives and jaw-dropping Atlantic Ocean Views. None more so than the Penthouse apartments, designed with the good life in mind. Vast living spaces centre around unforgettable, panoramic floor-to-ceiling views of the Atlantic and the St Ives headland. Penthouse apartments even feature brass captain�s telescopes for guests to enjoy the views and stargaze into the night.

Louise Ziar has created beach-house style living spaces inspired by the crisp clean lines of the Hamptons and fused with Cornish charm. Neutral pallets are interspersed with rich woods, nautical stripes in deep reds and cool ocean hues of blue. Hand-picked designer pieces balance comfort and functionality with effortless style, from French antique-inspired reading chairs to contemporary oversized double-island sofas.

Apartments at Hawke�s Point offer the perfect balance of independent living with first-class luxuries. In addition to generous living spaces all properties feature fully integrated kitchens complete with NEFF and Dualit white goods, Villeroy & Boch fine crockery, cutlery and glassware, and hand crafted Poppy Treffry accessories. Bathrooms also offer the luxe experience, featuring deep comforting baths, powerful rain-head showers and deluxe Princeton robes and towels. Keeping Cornish provenance at the forefront Hawke�s Point features the invigorating Heligan Glaze spa range, created by the luxury Cornish spa brand Seboni, which harnesses aromatherapy blends inspired by the magical Lost Gardens of Heligan in Saint Austell.

Sophisticated technology is installed throughout to ensure ultimate comfort, including remote control zone lighting and under-floor heating. With entertainment in mind, all apartments offer 37� flat screen TV�s with Freeview, DVD players complete with a selection of DVD�s for the whole family, Nintendo Wii Sports, Bose digital sound systems with ipod docks and a nostalgic collection of good old-fashioned board games.

At Hawke�s Point Cornish provenance is guaranteed from the very beginning to end. It starts at booking where the owners offer an invaluable concierge service, providing local knowledge, tips and assistance with where to go and what to enjoy during a stay at the apartments. On arrival, a traditional cream tea awaits accompanied by a chilled bottle of Cornish �Camel Valley� Champagne, a feeling of being �hosted� is never far away.

Set in idyllic situ on one of the UK�s most stunning bays, Hawke�s Point offers an unparalleled beach-side holiday. Just minutes from the turquoise waters and white sands of Carbis Bay, guests have access to incredible surfing, picturesque walks and blissful down-time. Just a twenty minute walk leads to the famous harbour village of St Ives, where a cultural hub of art and legend await. Easily accessible, Hawke�s Point is within one minute�s reach from Carbis Bay train station with direct links to London and just a short journey to the heart of St Ives.

Prices start from �240 for a long weekend and �350 for seven nights based on two sharing a balcony apartment.

For more information and to book visit www.hawkespoint.com or call +44 (0)1726 884072

ENDS

For further press information please contact: T: 01483 222 676 F: 01483 212 947 sara@bethcooperpr.co.uk / kateh@bethcooperpr.co.uk