Hauts-de-France Tourisme, France's northernmost region and popular tourist destination, has appointed Sarah Bolam and Nicole Walsh to handle its UK PR following a competitive pitch.

The easily accessible destination offers an authentic French experience with a huge choice of diverse activities and options from lively Lille, the UNESCO World Heritage Site Amiens Cathedral and historical WW1 battlefields to golf courses, wide uncrowded sandy beaches, gourmet escapes, theme parks and fabulous gardens.

Commenting Fanny Francois, UK business developer for the region said, “We are delighted to appoint Sarah and Nicole as our UK PR representatives and were impressed with their ideas and approach to marketing our region to UK holidaymakers. We look forward to welcoming UK visitors and press when travel to France is open.”

For further information on the region visit French-weekendbreaks.co.uk.