HAT Marketing Appoints Ex Disney Florida Specialist Helen Fitch Thomson to drive sales of the popular Kids Eat Free Card and Dine4Less Card

HAT Marketing has appointed Helen Fitch Thomson to manage and drive sales of the popular US "show and save" cards, the Kids Eat Free Card Orlando, Dine4Less Card Orlando & Las Vegas, and the company's newest savings card the Orlando Go Golf Card.

Thomson who worked for Disney for over 8 years was Head of Ticket Sales for the UK and Ireland driving the roll out of Disney's ticket media.

Says Kevin Brett, Managing Director, HAT Marketing: "Helen worked with me at Disney and was responsible for business development and channel management for the Disney ticket products.  She has a great understanding of what the travel industry needs to incrementally drive their business forward as well as a keen eye on what does and does not motivate the consumer.  We are delighted she will be bringing this level of experience to our business and will prove to be a great asset to the team.  In 2011 we distributed nearly 40 thousand Kids Eat Free Cards in the UK alone, and launched the Dine4Less Card in two US destinations which has proven equally popular.   Helen will be instrumental in expanding our distribution and providing the consumer with great money saving offers as well as highlighting this great commissionable add on to the trade. 

Prior to working at Disney in the UK, Helen worked for Airtours Holidays for five years in the role of General Sales Manager in the UK, Southern Region.  And she worked within the sales function at Airtours Holidays in the role of overseas and management trainer for their in-resort staff.  Helen lived in Orlando for five years where she worked for both Disney and Intasun Holidays.

ENDS

NOTES TO EDITOR:

HAT Marketing is a specialist sales & marketing representation firm, established in 2003 by former Disney Commercial Director, Kevin Brett.  The company represents the Hotels and Attractions sector based in the UK, developing and marketing hotels & resorts, leading attractions, sightseeing principals, destination experiences and other ground services to the mainstream travel trade and business travel sectors in the UK & Europe. www.hatmarketing.com

Kids Eat FREE Card, Orlando continues to offer great value from ONLY £10 and is a "must-have" holiday essential.  The popular money-saving card, allows children 11 and under, to eat FREEfor the duration of their holiday when accompanied by a full-paying adult. All the restaurants are situated in the most popular tourist areas of International Drive, Lake Buena Vista, Disney/Kissimmee area, Universal City Walk area, Universal Park area and Florida Mall/Sandlake Road area.

Dine4Less Card, launched 2010, evolved out of the success of the Kids Eat Free Card aimed at adult diners and families with older kids (age 11+). The card has enjoyed great success since its launch in Las Vegas with up to 70 restaurants to choose from and nearly 50 in Orlando including both Disney and Universal locations.  For just £14 diners get between 20%-25% discount on the total bill with an average bill for four people costing about $100-$150 which means the card will have easily paid for itself after two meals.

Go Golf Card Orlando, the Go Golf Card Orlando went on sale at the end of 2010 and  provides up to 50% off green fees at over a dozen of the most coveted golf courses in Orlando as well as some great buy one get one free deals for up to 4 people easily saving hundreds of dollars a time.

For further information contact: Margaret Henriksson // margaret@henriksson.co.uk // 0778 6626142