• The new five-star resort celebrates Grand Opening with 'Children of the 80s' open-air concert featuring Village People, Blackbox, C+C Music Factory, Rozalla and DJ trio Dream Team Reload  

DOWNLOAD IMAGES OF THE PARTY HERE.

London 13 December 2016 - Following much anticipation, Saturday 10 December saw the Grand Opening Party of Hard Rock Hotel Tenerife as it officially launched in the Canary Islands. Bringing the spirit of the 80s to Hard Rock Hotel Tenerife's open-air stage located next to a new stunning freshwater lagoon, the glam Grand Opening Party injected a dose of glitter, fluorescent colour, and disco classics to Tenerife's coastline in celebration of Europe's second Hard Rock Hotel.

A ten second countdown at sunset marked the start of the party as familiar faces from Hard Rock International and Palladium Hotel Group, Hard Rock's hotel partner in Tenerife, were introduced to the stage for the legendary 'guitar smash'. Following tradition with the launch of all Hard Rock Hotels and Casinos around the world, key figures in the development of the property, including Abel Matutes Juan, President of Grupo Empresas Matutes, his son Abel Matutes Prats, CEO of Palladium Hotel Group, Jon Lucas, EVP Hotel & Casino Operations at Hard Rock International, Alberto Bernabé and Carlos Alonso from the Tenerife government, and Ermitas Moreira from the Adeje city council smashed a guitar on stage to pay homage to the authentic rock rebels behind the Hard Rock brand.

Guests came from all over the island and the world to party at the Canary Islands' newest entertainment venue and included the well-known Spanish actress and fashion icon Paula Echevarria. Party goers got into the spirit with mullets, shoulder pads and big hair styles to reflect the eighties era, while others came dressed up as their favourite eighties icons, including Madonna, Boy George and Freddie Mercury.

'Children of the '80s' DJ trio Dream Team Reload got the musical proceedings underway, warming up the crowd with dance-floor fillers and sing-a-long classics. African artist Rozalla made history at 7pm as the first artist to play the Hard Rock Hotel Tenerife stage, entertaining the audience with her distinct soulful voice. For her finale, she got the crowd singing along and jumping around to her dance classic, 'Everybody's Free'. Next up, Freedom Williams from American dance-pop and hip-hop group C+C Music Factory kept the energy high with hits such as 'Gonna Make You Sweat (Everybody Dance Now)' and 'Things That Make You Go Hmmmm'.  Italian trio Blackbox followed with more eighties house music vibes and left the lagoon-side concert area rocking with their 1989 best-selling record 'Ride on Time'.

The kings of disco, Village People, completed the one of a kind, 80s style extravaganza with their scores of catchy classics. The six-strong disco group were dressed in their distinctive costumes and entertained with their signature dance moves, taking it in turns to introduce themselves to the revellers before them. Popular tracks 'Macho Man', 'In The Navy' and 'Y.M.C.A' all featured within their set.

Dream Team Reload returned to the stage in between sets to keep the crowds dancing to eighties and nineties tunes, accompanied by fluorescent Lycra-clad go-go dancers performing on the stage and on oversized rubix cubes around the open-air concert area.  These combined with world-class pyrotechnics, air jets, streamers, confetti and coloured lighting alongside the premium 80s musical line up to create an explosive party atmosphere.

The Grand Opening wrapped up at 11pm with a spectacular firework display that lit up the southern Tenerife coastline of Playa Paraiso.

The launch of 'Children of the 80s' in Tenerife comes after two successful seasons at Hard Rock Hotel Ibiza. Now notorious for its fun filled, blast-from-the-past vibes reminiscent of a time when music defined everything, the Grand Opening Party marked not only the inauguration of the new five star property, but also Hard Rock Hotel Tenerife's energising event programme of live concerts, which will include a monthly 'Children of the 80s' party.

Hard Rock Hotel Tenerife comprises 624 rooms, including 260 suites, split across two towers – Oasis and Nirvana - combining contemporary interiors and luxury gadgets radiating style and energy. The Rock Royalty Level, located on the 13th, 14th and 15th floors of the Nirvana Tower, houses rock star-worthy suites offering exclusive services such as a private concierge, a VIP check-in and free daily spa service.

To complement the music offering and live concerts, guests can also enjoy three pools, access to the lagoon and a beach club complete with Balinese beds, all just steps from the property. The hotel also boasts signature Hard Rock facilities including a Rock Spa®, Body Rock® gym and world famous Rock Shop®.

For younger guests, three kids clubs keep them entertained with Lullaby for those aged six months to three years; Hard Rock Roxity Kids Club™ for four to 11 year olds, hosting a wide range of music-based activities, games, workshops and competitions; and Teen Spirit for 11-17 years olds, featuring a virtual gaming area, Xbox Kinect, PlayStation, tablets, billiards, and table football, among other activities.

Guests have a choice of six restaurants with a selection of culinary delights from around the world, including traditional Spanish flavours at tapas restaurant Ali-Olé, modern Asian restaurant, Narumi, and tantalising steakhouse Montauk. There is also Sessions; a breakfast and dinner buffet, serving mouth-watering dishes, a sports bar, 3rd Half, offering American and international dishes in front of multiple giant screens, and The Beach Club at Hard Rock Hotel Tenerife located right on the edge of the lagoon. A further six bars offer opportunities for an aperitif, after-dinner drink, freshly brewed coffee or thirst-quenching cocktail or for some of the best views of the island, rooftop sky lounge bar The 16th, overlooks Tenerife's most impressive scenery, from the majestic Teide, Spain's tallest mountain, to the lesser known Canary Island of La Gomera.

Rooms at Hard Rock Hotel Tenerife start from 250€ based on two people sharing with breakfast.

Guests at Hard Rock Hotel Tenerife have full access to all live events at no extra cost. www.hrhtenerife.com

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About Hard Rock Hotel Tenerife

Hard Rock Hotel Tenerife is Hard Rock International's second property in collaboration with Palladium Hotel Group, following the opening of Hard Rock Hotel Ibiza in May 2014. The five star hotel, located in on Tenerife's southern coast in Playa Paraiso near Adeje, comprises 624 rooms including 260 suites split across two towers, named Oasis and Nirvana. Facilities include three pools, a saltwater lagoon, three tiered kids clubs, as well as signature Hard Rock facilities including a Rock Spa®, Body Rock® gym and world famous Rock Shop®. Guests have a choice of six restaurants, including tapas restaurant Ali-Olé, modern Asian restaurant Narumi, steakhouse Montauk, all-day buffet Sessions, 3rd Half sports bar, and The Beach Club at Hard Rock Hotel Tenerife located on the edge of the sea water lagoon. A further six bars offer opportunities for an aperitif, after-dinner drink, freshly brewed coffee or thirst-quenching cocktail or for some of the best views of the island,  rooftop sky lounge bar The 16th, overlooks some of Tenerife's most impressive scenery, from the majestic Teide, Spain's tallest mountain, to the lesser known Canary Island of La Gomera. Hard Rock Hotel Tenerife offers guests an immersive musical experience, relevant to all generations, with an energising event programme of live concerts at the hotel's lagoon-side outdoor stage area, with a capacity of 5,000 people. www.hrhtenerife.com

About Hard Rock International

With venues in 73 countries, including 173 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Valencia, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, London, Los Cabos, New York City, and Shenzhen, Dalian and Haikou in China.

For more information on Hard Rock International, visit www.hardrock.com.

About Palladium Hotel Group

Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates five brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Ayre Hoteles, Only You Hotels, as well as licensed brand Hard Rock Hotels.

The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).

www.palladiumhotelgroup.com

Editorial Enquiries
Palladium Hotel Group is represented by Lotus. For more information, please contact Kate McWilliams or Georgina Oakley (phg@wearelotus.co.uk / 02079537470). @We_Are_Lotus