Hard Rock Hotel Ibiza, Europe's first Hard Rock Hotel developed in collaboration with Palladium Hotel Group, will make its mark on the 2016 summer season with the world's largest outdoor LED curved screen, at 400 m2, thanks to Odyssey Ibiza. Offering an unbeatable location, five-star facilities, top-notch performances from international artists and musically-infused leisure activities, Hard Rock Hotel Ibiza will now feature a unique display that is sure to be the talk of the town on the White Isle in summer 2016.

The screen, developed by Odyssey Leds Group, has been created under a patent owned by MCM Group for the use of advertisement on double-skin facades with LED technology. A limited and exclusive group of sponsors will illuminate Ibiza's skyline, among which Hard Rock Hotel Ibiza will be the main sponsor. 

This screen will be broadcasting footage 24/7 with no interruptions together with an exclusive TV channel that will be operated remotely. This support will allow interaction with social media from any mobile device, and the entire content will be accessible through streaming on a platform on the Odyssey Ibiza website. 

Measuring 30 metres tall and 13.2 metres wide, Odyssey Ibiza will be the world's biggest outdoor curved LED screen. It's 100% scalable, designed to allow multiple independent content to display simultaneously (eg. fixed images, animations, video clips, etc.) or to work together to display unique content covering the full size of the screen, with over 663, 600 pixels, contrast of 2000:1 and with adjustable brightness of >6.500 cd/m2.

With a curve of 8.7 degrees, this screen will offer a unique outdoor visual experience, with a greater sense of depth simulating a 3D effect. This screen also reduces the distortion of images and lateral reflections. 

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About Hard Rock Hotel Ibiza

Inaugurated in 2014, Hard Rock Hotel Ibiza, the first Hard Rock Hotel in Europe, has already become an oasis of entertainment for international celebrities and trendsetters vacationing on Playa d'en Bossa. Offering more than 490 rooms, the five-star beachfront establishment is the largest of its category on the island. Hard Rock Hotel Ibiza blends Mediterranean island inspiration with the world-renowned Hard Rock energy throughout its 235 suites and vast amenities, such as the Rock Spa®, Body Rock® workout facility, 8,600 square feet of meeting space, iconic music memorabilia and world famous Rock Shop® featuring Hard Rock's merchandise.

Palladium Hotel Group, owned by Grupo Empresas Matutes, operates Hard Rock Hotel Ibiza under a license granted by the international brand.

For more information about Hard Rock Hotel Ibiza, please visit www.hrhibiza.com

About Hard Rock International

With a total of 204 venues in 64 countries, including 157 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Gran Canaria, Spain. New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Palladium Hotel Group

Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hoteles‒with sub brand Only YOU Hotel & Lounge‒, as well as licensed brand Hard Rock Hotels.

The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com

About MCM GROUP

MCM GROUP is a Catalonian company with thirty years of experience in the construction industry. Specialized in singular buildings and facades, won the “Awards Emporis 2010” which awards the best skyscraper of the year, recognition granted for building the Hotel Porta Fira of Barcelona by the prestigious architect Toyo Ito. www.odysseyledsgroup.com  info@odysseyledsgroup.com

Editorial Enquiries
Palladium Hotel Group is represented by Lotus. For more information, please contact Kate McWilliams or Georgina Oakley phg@wearelotus.co.uk / 02079537470 / @We_Are_Lotus