Bali, Indonesia, October 18, 2013 - On October 28th, Hard Rock International and Hard Rock Hotel and Cafe Bali invite the world to join the launch of IMAGINE THERE'S NO HUNGER 2013, a global campaign to raise awareness and funding for the fight against childhood hunger and poverty. Hamish Dodds, President and CEO of Hard Rock International joined by Annie Baliro, Senior Director of Brand Philanthropy of Hard Rock International and Andrew Khoo, General Manager of Hard Rock Hotel Bali, will be commencing a local community activation in Denpasar and Sanur to provide meals to those children and families in need. In the evening, Hard Rock International presents a charity concert performance by Kotak, Indonesian leading rock band to raise funds for the ongoing IMAGINE THERE'S NO HUNGER community program for Bali. Hard Rock Bali partners with Solemen Indonesia to help Balinese children in need by funding small farms for a sustainable solution.

Hard Rock International's IMAGINE THERE'S NO HUNGER campaign will be anchored by limited-edition merchandise, highlighting a signature charity bracelet featuring the powerful message "IMAGINE THERE'S NO HUNGER." Starting November 4th, worldwide Hard Rock locations will offer IMAGINE merchandise items including charity bracelet, tshirt and charity pin to support the campaign. Dedicated to the brand's "All is One" core value, proceeds from Hard

Rock's global campaign will directly benefit WhyHunger, a leader in building the global movement to end hunger and poverty, and its grassroots partners around the globe in hopes of finding long-term solutions through sustainable agriculture.

To launch this year's IMAGINE campaign, Kotak will join Hard Rock Hotel and Cafe Bali to plead everyone around the globe to IMAGINE Bali without hunger and even the whole world free from hunger. Fans can purchase the campaign's signature limited-edition bracelet for only US$ 2, visit Kotak's special performance and IMAGINE Launch event at Hard Rock Cafe Bali on Monday, October 28th, tweet, post and help feed a hungry child on Monday, October 28th at 1 p.m. local time to show their support for the cause. Join us to ensure every child has the right to sustainable, nutritious food. 

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For media information, please contact:

Fandy Lo, Assistant Marketing Communications Manager

Hard Rock Hotel Bali

Jalan Pantai, Banjar Pande Mas, Kuta, Bali

Tel: +62 (361) 761869 | Fax: +62 (361) 761868

E-mail: amm.bali@hardrockhotels.net 

About Hard Rock Hotel Bali

Managed by HPL Hotels & Resorts, Hard Rock Hotel Bali spraws across three hectares of pristine tropical property. The hotel is located in Kuta, the heart of Bali's famous entertainment and shopping district. Hard Rock Hotel Bali is Asia's first Hard Rock Hotel and the leading entertainment hotel in Bali features 418 tribute rooms, luxury and deluxe suites reflect the glory and legends of Rock 'n' Roll , alongside Hard Rock Cafe Bali and six cutting edge food and beverage outlets. Additional features include Lil' Rock - Kids Club, Tabu Teen Centre, Rock Spa, Body Rock fitness center and a Rock Shop - Hard Rock Merchandise Store. For more information, please visit www.bali.hardrockhotels.net.

About HPL Hotels & Resorts

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly-owned by Hotel Properties Limited (HPL), a Singapore main-board listed company. HPL Hotels & Resorts currently manages the activities of 12 hotels and resorts in Asia Pacific and the Indian Ocean. These include Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotel Bali, Hard Rock Hotel Pattaya, Hard Rock Hotel Penang, Casa del Mar - Langkawi, The Lakehouse - Cameron Highlands, Casa del Rio - Melaka, Rihiveli Beach Resort Maldives and Gili Lankanfushi Maldives.  For more information, please visit www.hplhotels.com.