Leading travel PR, marketing and representation agency, GTI Tourism, is celebrating two new client wins this month, having been appointed by Bentours and Tourism Snowy Mountains to provide PR represenation in the Australian market, both effective on 1st May 2013.

GTI Tourism has been appointed to undertake complete public relations programmes for both clients including targeted familiarisation programmes, proactive media relations, advocate engagement, event management, creative content development and social media. 

For Tourism Snowy Mountains GTI Tourism will support the launch of the regional tourism organisation’s ‘Get High’ campaign and promote the destination as a thriving year-round leisure hub.

For Scandinavian travel specialists Bentours, the team will drive consumer interest in packages including the ‘Follow the Northern Lights’ and ‘Christmas in Lapland’ while also  communicating its vast range of private and group touring options across Russia, the Baltic States, Iceland, Greenland, the Arctic, Antarctica and South America.

Managing Director and founder of GTI Tourism, Sarah Anderson, is delighted with the addition of Bentours and Tourism Snowy Mountains to the agency’s public relations portfolio and says this demonstrates the agency’s solid reputation as a leader in public relations for the tourism industry.

“Our focus is always on delivering exceptional results for our clients and we are very proud of our highly skilled public relations team. We are all looking forward to working with Bentours and Tourism Snowy Mountains to help raise their profile within the Australian market,” Ms Anderson said.

“Bentours has over 30 years of experience in Scandinavian travel and we are honoured to be joining forces with their team to share their expert knowledge and first-hand experience to raise awareness of the exceptional and unique journeys on offer.”

“We are equally excited to work with Tourism Snowy Mountains, and share the incredible experiences that can be enjoyed right on our door step. From skiing in winter, to mountain biking and horse riding to tasty local cuisine – the Snowy Mountains is a true year-round destination,” Ms Anderson said.

For more information visit Tourism Snowy Mountains www.snowymountains.com.au, Bentours www.bentours.com.au or for information on GTI Tourism visit www.gtitourism.com.au

For further enquiries on the new appointments contact:

Georgia Gregerson
(02) 9028 3591
georgia.gregerson@gtitourism.com.au  

Notes to Editors:

GTI Tourism is located in Bondi Junction and is a leading PR, marketing and representation agency in Australia with clients that include: Asia-Pacific Incentives and Meetings Expo, Lord Howe Island, PromPeru, Papua New Guinea Tourism Promotion Authority, Starwood Hotels & Resorts, Tourism Australia, TreadRight Foundation, Tourism Malaysia, Vanuatu Tourism Office, Wild Bush Luxury, YTL Hotels, Cape Panwa Hotel, Bentours, Tourism Snowy Mountains, LATAM Airlines Group.