23 Sep 2014
Singapore, 23 September 2014 – Trafalgar, the world's leading guided holiday operator, recently conducted a travel survey with Singaporeans, and Europe emerges as a top winner for their holiday plans. Number 1 in place is Greece, which has seen a major resurgence in 2014 and continues to remain a favourite to visit in 2015. Coming in 2nd, 3rd, 4th and 5th spots respectively were Switzerland, the United Kingdom, Turkey and France.
'It's great to see that Greece has made a major comeback in 2014 and will continue to do so in 2015. With its rich history, fascinating culture, iconic sights, and not to mention their colourful Mediterranean cuisine, all those factors have been a big draw and will continue to be for Singaporeans to visit its islands and cities.' said Nicholas Lim, President of Trafalgar (Asia) It's also wonderful to see Switzerland, UK and France on the list as these are timeless destinations for holidays, and for 2015 Trafalgar have crafted new itineraries that will further cater to the discerning Singaporean traveller and take them into cities in those destinations that are way off the beaten track.'
'With these insightful results where the usual European destinations and cities continue to appeal to Singaporeans such as London and Paris, we are also seeing new interesting trends where for example Turkey has become one of Singaporeans' destination of choice. Authentic experiences are also increasingly becoming an important component of a person's holiday experience where cultural and historical immersion ranked number 1 and 2 respectively from the poll.' added Lim.
The Top 10 Destinations for Singaporeans in 2015 are:
1) Greece
2) Switzerland
3) United Kingdom
4) Turkey
5) France
6) Italy
7) Czech Republic
8) Spain
9) Croatia
10) Hungary
Singaporeans are increasingly placing travel as a necessity rather than a luxury, with 48% of locals travelling up to 3 times in a year. With the majority at 34% having a budget of up to $3000 SGD, an increase of 4% from the previous year, it shows that Singaporeans are laying more value on the quality of their holiday experience rather than the cost. Other travel trends for 2015 are:
1) 44% of Singaporeans plan their holidays 3 months in advance, with 34% taking 6 months to plan.
2) Sightseeing remains the number 1 activity enjoyed most on holiday at 66%, with food and wine closing in on 2nd place.
3) Cultural interactions stay a favourite with Singaporeans, with 34% listing it as their ideal enriching experience while on a holiday.
4) Singaporeans prefer to spend more time on a holiday with 33% taking 10 to 12 days, an increase from last year therefore coming in close to 34% of people taking only a week for vacation.
5) Romance increases for 2015 with 53% of pollers preferring to take their spouse on holiday, with 43% citing a break from work as their main reason for travel.
6) Further long haul destinations like the USA and South American are growing in popularity, with 40% wanting to visit New York, and a staggering 51% wanting to visit Rio de Janeiro.
To book a holiday with Trafalgar or to know more information, please contact your local travel agent or visit www.trafalgar.com and follow us on Twitter at @TrafalgarAsia and Facebook.
About Trafalgar
Trafalgar is the world's leading guided vacation company offering exceptional quality and value itineraries to a range of exciting destinations. With some 65 years of experience and unrivaled local expertise, Trafalgar provides an authentic insider's view to create truly unique travel experiences in Europe, Britain and Eastern Mediterranean, South Africa, Australia and New Zealand, China, Mexico, Central and South America, USA and Canada.
MEDIA CONTACT:
Choy Teh
Public Relations Specialist
TRAFALGAR
T: +65 6922 5974
