As Greece anticipates an unprecedented year that will immeasurably raise its global profile as a top destination, the Greek National Tourist Office (GNTO) has announced a major Brand Partnership agreement with World Travel Market 2004 at London�s ExCeL (Monday 8-Thursday 11 November).

The country captured international acclaim and recognition when - against all the odds - it unexpectedly won the Euro 2004 football championships this summer and is now putting the finishing touches to its plans to host the Olympic Games.

The deal with WTM, celebrating its 25th Silver Anniversary this year, will be seen as a timely culmination of a year of spectacular achievement.

The GNTO and Greece�s Ministry of Tourism will use the opportunity to demonstrate the country�s diverse range of products, but particularly its aim to become a top player in the international meetings industry.

Mr. Harry Coccossis, President of the GNTO, based in Athens, said: �Greece has excellent meetings venues and services which have been further improved by the brilliant new facilities and infrastructure in Athens built for the Games.

�In addition, we are proud of our talents in organising corporate events for the industry. And with our experience of organising the largest event in the world, The Olympic Games, we are demonstrating that we can undertake many major events in the future.

�We want to use this good fortune and years of planning to demonstrate to the world that we are a serious contender in the challenging meetings industry.

�As they say, the Gods are smiling on us.

�This is a very auspicious occasion for us and I would like to wish World Travel Market a very happy Silver Jubilee. We have always valued the support we have received from the event organisers and I feel this new partnership between us is most appropriate.

�World Travel Market is an ever-improving exhibition, which results in the GNTO�s ever-increasing presence. We certainly appreciate the important role they have played in helping to increase tourism to our country over the years.

Fiona Jeffery, WTM�s Group Exhibition Director said that she was delighted that Greece was to be the event�s main Brand Partner for 2004.

She said: �This is definitely Greece�s year!

�Greece has always been an extremely loyal friend to World Travel Market right from the very beginning and is one of the world�s most popular destinations in Europe.

�But their international industry standing will have rocketed by the time the year ends.

�We will be working with the GNTO and the Ministry to ensure that they are able to capitalise wholeheartedly on the many business opportunities that World Travel Market has to offer.�

-ends-

For further information telephone Jane Larcombe on +44 (0) 1892 785071; email jane@janelarcombecommunications.com

9 August 2004 Picture WTM 600 can be downloaded to accompany this release: See instructions below:

WORLD TRAVEL MARKET PICTURE LIBRARY

High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system.

NOTES TO EDITORS

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com