(Greater Palm Springs, CA) April 4, 2019 – The Greater Palm Springs Convention and Visitors Bureau (CVB) joins leaders from around the world in the meetings and event industries in support of Global Meetings Industry Day (GMID) on Thursday, April 4, 2019.

“Here in The Coachella Valley, our meetings industry has a direct effect on the local job market supporting over 47,000 jobs and is a significant driver of economic growth,” said Mark Crabb, Chief Sales Officer at the Greater Palm Springs CVB. “In 2018 we saw total business sales of over $144 million from 304 groups that hosted their meetings and events in our nine cities.”

Real time results of the positive impact meetings, conventions, and other groups have can be seen throughout Greater Palm Springs on Global Meetings Industry Day where a total of eight meetings will be taking place resulting in over 7,000 room nights with an economic impact of over $6.6 Million.

In support of GMID, the Greater Palm Springs CVB will also participate in social media opportunities that underline the importance of the meetings industry.

GMID is a grassroots campaign started by Meetings Mean Business, an industry-wide coalition that not only unifies the meetings industry but also emphasizes the meetings industry's importance worldwide. Destinations around the world will participate in GMID through press conferences, rallies, speaking panels, social media and more. For more information on GMID, visit the GMID website.

About Greater Palm Springs Convention & Visitors Bureau
The Greater Palm Springs Convention & Visitors Bureau (CVB) is the official tourism marketing agency for the entire Coachella Valley, providing sales, marketing and promotional efforts targeted to potential leisure and convention group markets. The CVB serves more than 2,000 business partners throughout Riverside County's nine-city region of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella.

For more information on Greater Palm Springs, visit www.meetingsinpalmsprings.com.  Follow Greater Palm Springs CVB on Facebook, Instagram and Twitter. Meeting planners can also follow Greater Palm Springs meetings on LinkedIn.