The stunning Caribbean island of Saint Lucia has launched www.saintlucianow.co.uk - a brand new promotional website allowing budget conscious UK travellers to get the latest and best deals on Saint Lucia hotels � up to an extraordinary 35% off rack rates now for a limited time only until 30th April 2009.

www.saintlucianow.co.uk brings welcome news for those hit by the credit crunch, and as research reveals we are not compromising on taking our holiday this year, the website couldn�t have come at a better time to book a dream break. Saint Lucia has been the sought after hot-spot with many UK celebrities this year, and now a get-away to the lush tropical paradise and crystal turquoise waters is within reach.

The dedicated website allows holidaymakers to view and book unprecedented discounts at hotels offering great deals and also has links making it simple to book air travel directly using the airlines own website. It�s quick, easy and safe to use and can be booked on the site or though a selected travel tour operator.

Offers range from great family deals with Bay Gardens Beach Resort and Almond Resorts, to exclusive couples-only hotels such as Jade Mountain and Sandals

For holidaymakers with an adventurous spirit, they can experience hiking the magnificent twin peaks of The Pitons; jungle bike through one of Saint Lucia�s rainforest trails or dive amongst hidden caves of the warm Caribbean Sea to discover coral reefs and tropical fish. Alternatively for those searching for a relaxing and romantic break, there are gorgeous palm fringed beaches, luxury spa resorts, romantic sunsets and fine dining restaurants to indulge in, combined with a friendly, mellow Caribbean vibe.

Travelling to this exquisite Caribbean island has never been easier, with non-stop flights from London Gatwick three times a week on both Virgin Atlantic and British Airways.

Hurry now to book before April 30th and make the most of these great deals to a holiday of a lifetime in Saint Lucia.

-ENDS-

Participating hotels to date on saintlucianow.co.uk

Sandals; Anse Chastanet & Jade Mountain; Cotton Bay Village; Jalousie; Rex Resorts; Windjammer Landing; Bay Gardens Beach Resort; Bay Gardens Hotel; Ginger Lily Hotel; Coco Palm; Le Sport; Rendezvous; Almond Resorts; Coconut Bay; The Landings St Lucia

For further information/ interviews and photography, please contact Jo or Vikki on 020 7553 3700 or email stlucia@dsapr.co.uk

For individual resort and general island information visit www.stlucia.org