We look forward to welcoming you at the stand (Stand ME 500) and sharing our new destination campaign, Experience Abu Dhabi. Find Your Pace, for the first time.

About Experience Abu Dhabi. Find Your Pace

The campaign shares the variety of experiences that inspire, excite and restore during a trip to Abu Dhabi and welcomes the world to come and enjoy memorable moments that matter - in their own way, and at their own pace.

It shows the seamless connections between a wealth of cultural inspiration, back to nature moments and exciting experiences all year round with an action-packed events calendar. Unveiled for the first time at WTM, Experience Abu Dhabi also introduces a range of new photo assets and campaign videos that highlight the diverse experiences and attractions across Abu Dhabi City, Yas Island, Saadiyat Island, Al Ain, Al Dhafra and elsewhere.

Other activities to enjoy at the stand today:

• Discover the craftmanship of Emirati creatives at the House of Artisans zone, including a perfumery experience that brings to life the scents of the Emirate
• Be wowed by traditional Arabic coffee in the Bait Al Ghawa zone
• Enjoy the Abu Dhabi Senses Journey at the stand's Cultural zone

Interview opportunities:

• Key spokespeople from DCT Abu Dhabi, including Travel Trade Marketing Director, Abdulla Yousuf Mohammed, will be in attendance over the course of WTM and available for interview. They will provide commentary on the new destination campaign, strategic partnerships, current travel trends, the destination's incredible events calendar, and new destination news.
• 2.00PM - Nouf Mohamed Al-Boushelaibi, the Direcotr of Strategic Marketing & Communications, will proviude a tour through the stand, sharing an overview of our new campaign and the memorable moments that you can enjoy during a trip to Abu Dhabi.

You will receive all press materials from us through the day; if you have any questions or would like to arrange an interview, please don't hesitate to contact us using: abudhabiuk@bcw-global.com.