Launched in January 09, Globalista sets a new benchmark for travel websites aimed at the discerning traveller. Designed to be the ultimate source of luxury travel information, each Globalista Report on our website outlines the absolute best of where to stay, eat, shop, and explore, whilst detailing the finest cultural experiences on offer, and providing unique insider tips.

With a winning combination of tantalising and easy-to-read content, globalista.co.uk replaces the endless hours spent planning a trip, offering members instant access to our sophisticated travel reports. Practical information including exactly which type of boutique or 5* hotel will suit your needs, is interwoven with, where appropriate, a Best Action Plan (particularly useful on ten day trips to places like Bhutan and Cost Rica); the Best Escapes from a city, Hidden Cultural Gems (especially in places that you may have already visited, Florence, Venice, Paris); special Sunday Lunch Spots, contemporary art galleries, and Insider Tips such as the hottest samba school in Rio, the best beaches in Cape Town or how to negotiate Tokyo.

Globalista covers so much more than the staple destinations. Of course the site profiles New York, Paris and Rome but also features exciting left-field destinations, for which reliable and up-to-the-minute travel guides don�t necessarily exist � think Damascus, Kashmir, Kyrgyzstan, Seoul, even Hiroshima as well as unheard-of destinations, Huhhot or Tirana. Globalista is also strong in the USA, covering often-ignored areas such as The Hamptons and Santa Fe while its comprehensive ski section features the world�s finest resorts, from St Anton and Zermatt to Whistler and Jackson Hole, to name but a few. Globalista not only provides detailed Reports for a growing number of destinations (120 and counting), but also lists the relevant press articles and the finest books to read for each destination.

Our reports are also easily printable in PDF format so that you can take them with you on your travels. Globalista really is the one-stop resource for the global traveller. An advisory service exclusively for members, Ask Globalista, is also being launched in March, which will provide personalised information for almost every destination in the world, courtesy of our inhouse specialist travel consultant.

Commenting on the website and its audience, Globalista founders John Gordon and Olivia Koerfer say: �The site is designed for the top end of the market � for an audience who wants the best of the best though not necessarily the most expensive hotels nor Michelin three starred restaurants, but more the experience of being insiders, of being travellers rather than simply tourists. Of course the site includes the most luxurious hotels in the world but also the hidden gems.�

Nuts and bolts: The brains behind globalista.co.uk have decided to charge a small membership fee so that all subscribers really do feel part of an essential travel club. Globalista is offering an initial promotional charge of �99 per year, which will give members free reign of Globalista and the opportunity to print off unlimited reports. For those who don�t want to become a member but desperately want one of our indispensable reports, a one-off payment of �15 will enable a printout of one destination of choice.

Enjoy www.globalista.co.uk � you will wonder how you travelled without it.

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For further press information contact Leonora Wood 020 7243 9066 info@globalista.co.uk