Luxury hotel and resort management company GHM is venturing into sports sponsorship for the first time as main patron of iconic Swiss ice hockey club EHC Arosa.

The team is legendary for winning seven Swiss championships in the 1950s, and two in the early 1980s, before slipping into the country's top amateur division. But plans are afoot to revive EHC Arosa's fortunes with a new stadium, and GHM is backing the comeback as sponsor for the 2011 and 2012 seasons.

GHM is more renowned for conceiving, developing and operating bespoke hotels and resorts worldwide than sports but Hans R. Jenni, Director and President for GHM said: "The club's image and the world famous resort destination of Arosa are a perfect fit for the GHM brand."

EHC Arosa is famed for the extraordinary loyalty of its long-supporting fans and it is no coincidence that Mr Jenni is one of them.

Whether the fabled club reaches its five-year goal of returning to professional glory or not, Mr Jenni added: "We intend to make a lasting commitment to EHC Arosa, whatever the club's ranking over the next few years. Of course, GHM hopes that the club will successfully return to the National League, but this will have no bearing on our future commitment."

As EHC Arosa redevelops its historic Oversee Stadium, construction is also underway on GHM's first luxury resort in Switzerland.

The Chedi Andermatt is scheduled for opening in 2013. It is one of eight new GHM hotels and resorts currently under development, joining 11 existing 'bespoke' properties in the group's stable.

About GHM

Established in 1992, GHM (General Hotel Management) is a market leader in conceptualising, developing and operating an exclusive group of hotels and resorts worldwide. With its expansive portfolio and several more in the pipeline, GHM prides itself in providing guests with a distinctive lifestyle experience that is unrivalled.

Each GHM resort and hotel is one of a kind, possessing distinctive concepts and design elements. The signature GHM style is best defined through "Asian-inspired designs with delicate details".

GHM's portfolio of properties includes: * The Setai South Beach, Miami, USA * The Datai Langkawi, Malaysia * The Legian Bali, Indonesia * The Club at The Legian Bali, Indonesia * The Nam Hai Hoi An, Vietnam * The Strand Yangon, Myanmar * The Ananti Kumgang Mountains, North Korea * The Ananti Club Seoul, South Korea * The Chedi Club Tanah Gajah Ubud, Bali, Indonesia * The Chedi Muscat, Oman * The Chedi Chiang Mai, Thailand

GHM properties currently under development include the following hotels and resorts worldwide: * The Malkai Barka, Oman * The Chedi Club Cairo, Egypt * The Chedi Amman, Jordan * The Chedi Andermatt, Switzerland * The Chedi Tamouda Bay, Morocco * The Chedi Taiping Lake, China * The Chedi Club Suzhou, China * The Chedi Club & Residences Kuala Lumpur, Malaysia

The Company also provides a full range of hotel management services. For more information please visit www.GHMhotels.com

For more information, please contact:

Luci Pickett or Cecilia Chan Grebstad Hicks Communications Hong Kong Tel: (852) 2810 0532 Fax: (852) 2525 7972 Email: luci.pickett@ghcasia.com / cecilia.chan@ghcasia.com