June 2019 - Following the success of last year's #VLEtravels campaign, Virgin Limited Edition is excited to announce that it has launched #VLEtravels WITH PURPOSE for 2019, with one lucky person winning the ultimate experience – a three night stay at Ulusaba Private Game Reserve in South Africa.

 #VLEtravels WITH PURPOSE campaign hopes to encourage social media users (particularly Instagram) to share their travel experiences. The aim is to showcase the impact guests can have on the community they travel to and the difference it can make to the lives of those that live there, as well as how it enriches the life of the person travelling. So, whether it's meeting the locals or buying local, trying a new cuisine or volunteering in the nearby community, learning to salsa in Cuba or snorkel in the Caribbean, practising yoga in India or spotting wild dogs on safari, mountain trekking or making friends with Virgin Limited Edition's team – the purpose is to share travel adventure stories.

To enter simply follow @virginlimitededition on Instagram & hashtag the winner worthy photo with #VLEtravels. It's possible to enter on Twitter and Facebook too. Just include the tag #VLEtravels so that the photos can be found by Virgin Limited Edition.

It's important to note that the photos could be anywhere in the world, as well as being at any of the Virgin Limited Edition properties. To take a sneak peek at the campaign click here: https://we.tl/t-mNTjR1LlqM

For further information please contact:

Naomi Moreno-Melgar naomi.moreno@virginlimitededition.com

Tel: +44 (0) 208 600 0468

Or

Charlotte Devenish charlotte.devenish@virginlimitededition.com

Tel: +44 (0) 208 600 0472

Notes to Editors:

• Entries to this competition must be submitted between 1st June – 30th August 2019 by following @virginlimitededition on Instagram and by uploading a new photo to Instagram taken on a mobile or tablet device and tagging with #VLEtravels. Entries can also be made during this time via the promoters Twitter and Facebook pages.
• The winning entry will be chosen by Sir Richard Branson on 30th September 2019.
• The lucky winner will win a 3-night stay at Ulusaba for two people, including all meals and drinks, twice daily game drives and a community experience with our charitable arm Pride n' Purpose.
• Profiles will need to be public otherwise Virgin Limited Edition won't be able to see the entry.
• For further information on the T&C's please visit: https://www.virginlimitededition.com/en/vletravels#terms-and-conditions
• High-res images can be downloaded at virginlimitededition.com/en/trade-press-hub

Virgin Limited Edition is an award-winning collection of unique retreats, chosen for their beautiful locations and magnificent surroundings; each offers a sense of fun, style, luxury and exceptional personal service. The group includes Necker Island in the Caribbean's British Virgin Islands, Ulusaba Private Game Reserve in South Africa, Kasbah Tamadot in Morocco, The Lodge in Verbier, Mahali Mzuri, a tented safari camp in Kenya, Mont Rochelle Hotel and Mountain Vineyard in South Africa, and the Son Bunyola Estate in Mallorca. Please visit www.virginlimitededition.com for more details.