General Hotel Management (GHM) Limited, a luxury hotel management and development company, today launched 'Anore', the first brand of bath and body amenities developed in partnership with internationally renowned Italian scent creator, Ms. Laura Tonatto.

GHM, the market leader in conceptualising, developing and operating a selection of exclusive hotels and resorts worldwide, manages a portfolio of three brands including highly regarded properties such as The Datai in Langkawi, The Setai in Miami, The Chedi hotels and The Serai hotels worldwide.

Well-known and long-revered as a female artiste who "paints with perfume", Ms. Tonatto brings her considerable talents and awe-inspiring experience to create 'Anore' exclusively for GHM. The internationally famous "nose" creates perfumes for leading cosmetic companies in the world and has also blended a wide variety of custom fragrances for individuals, royalties and celebrities.

Comprising strong notes of mandarin, green tea and wild fig, 'Anore' is representative of the elegant GHM style and was inspired by blending refined colours such as sand, brown, ochre and orange with natural Asian materials like wood and stone, mosaics and ceramics.

"We are delighted to partner with Laura Tonatto in the global roll out of 'Anore' products. This partnership is a milestone for GHM as it represents another aspect of our quest to redefine guest experience. By developing an exclusive scent reflective of the GHM style, we are able to offer guests a scented reminder of their unique experience at our hotels," comment Mr. Ralf Ohletz, Executive Vice President, GHM Limited.

"We chose to work with Laura Tonatto because she is one of the best in the business and this partnership is a great fit with our brands and guest profile. We are looking forward to pampering our guests with 'Anore'," said Mr. Ohletz.

"Anore is unique because it was created using a blend of materials which we sourced from across Asia. I created an elegant yet understated scent specifically for the discerning GHM guest who expects only the best. I am confident they will enjoy the 'Anore' experience," said Ms. Laura Tonatto.

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Note to Editors: GHM hotels and resorts worldwide:

1. The Setai, South Beach, Miami Florida, USA

2. The Datai, Langkawi, Malaysia

3. The Saujana, Kuala Lumpur, Malaysia

4. The Legian, Bali, Indonesia

5. The Strand, Yangon, Myanmar

6. Heritage House, Mendocino, California, USA

7. The Leela, Goa, India

8. The Nam Hai, Hoi An, Vietnam

9. Carcosa Seri Negara, Kuala Lumpur, Malaysia

10. The Andaman, Langkawi, Malaysia

11. The Chedi Club, Tanah Gajah, Ubud Bali, Indonesia

12. The Chedi, Milan, Italy

13. The Chedi, Muscat, Oman

14. The Chedi, Phuket, Thailand

15. The Chedi, Chiang Mai, Thailand

About General Hotel Management Ltd

Established in 1992, General Hotel Management Ltd (GHM) is a market leader in conceptualising, developing and operating an exclusive group of hotels and resorts worldwide. With a total of 15 properties in its portfolio and six more in the pipeline, GHM prides itself in providing guests with a distinctive lifestyle experience that is unrivalled. Every GHM resorts and hotels is one of a kind, possessing distinctive concepts and design elements.

GHM's portfolio of properties comprises The Setai, The Datai, The Saujana, The Legian, The Strand, Heritage House, The Leela - Goa, The Nam Hai, Carcosa Seri Negara, The Andaman, The Chedi Club - Ubud, The Chedi - Milan, The Chedi - Muscat, The Chedi - Phuket and The Chedi - Chiang Mai. The Company also provides a full range of hotel management services. For more information about our company, please visit www.ghmhotels.com About Laura Tonatto

A little known profession, "a nose" is a person with a highly refined sense of smell, capable of combining scents to create essences and perfumes. Both an artist and a technician, the nose surrounds herself with raw materials and a precision scale, and uses her talent, imagination, fantasy and geniality to "transform emotions into odorous notes".

Laura Tonatto, the internationally famous "nose", creates perfumes for leading cosmetic companies and custom blends. Besides holding perfumery lessons at the prestigious University of Cosmetology of Ferrara, she has worked on various exhibitions, including "Caravaggio a painting, a perfume" for the Hermitage State Museum of Saint Petersburg. Art, film and literature inspire the perfumes of Laura Tonatto, making them unique and inimitable. International film stars, numerous rock stars and the royal families enlist the services of Laura Tonatto.

Stephanie Lee PR & Communications Manager General Hotel Management Ltd Tel: (65) 6223 3755 Fax: (65) 6221 1535 slee@ghmhotels.com