The Royal Hotel Cardiff - Cardiff - RoomAuction.com 26 May 2015
Game changer for the hotel industry

RoomAuction.com Ltd

Since January 2015, due to organic growth and partnerships the number of hotels live on RoomAuction.com website has grown from 250 to over 55,000 and the website traffic has increased more than 10 times.

For many travellers RoomAution.com is a great way to save money. Using the site you can put a bid for the room of any chosen hotel with a bidding feature and travel for less. The new booking concept helps to spend less money for accommodation. The average bid is asking for 25-35% discount, but there are situations where hotels are accepting even 50% discounts.

Boleslaw Drapella, as a former manager at two UK hotels and nowadays a CEO of RoomAuction.com comments: "Some people may think that RoomAuction.com is based on auction and can compare it with eBay, but at eBay you are auctioning up from a set price, you are placing bids higher and higher until the end of an auction time. At RoomAuction.com we are showing rack rates of our member hotels and potential guests are placing their independent booking offers. The hotel decides to accept or decline the offer. This is as simple as that".

How did it all start? "The inspiration to create RoomAution.com came from the need to fill rooms in my hotel, at the same time trying not to show how low we would be able to go with the room rate, so that would not undercut other well performing channels" – explains Drapella.

RoomAuction.com works for both sides.Hoteliers most of all appreciate the flexibility of the system and the ease of its operation. No need for frequent updates, room allocation or closeouts. Flexibility to accept or decline each offer makes RoomAuction.com a good partner to member hotels. Hoteliers like it a lot, especially when they compare it to biggest OTA's standards and practices. Since this is all about private negotiations, hotels can go with their rates lower than the Best Rates Guaranteed required by other OTA's. That gives hotels a level of flexibility which is not available via other channels. And for the guests a chance to pay less by choosing their hotel and not the competitors' one. This is a game changer for the hotel industry!