Kuta, Bali, December 5th, 2022. Through a month-long effort during this year's Pinktober, the Hard Rock Hotel Bali successfully gathered funds to further support Bali Pink Ribbon's aim of increasing breast cancer awareness.

The Pinktober activation campaign included an online auction in which participants had the opportunity to win stay vouchers to Maldives, Malaysia, Thailand, Singapore, and Indonesia; the sale of limited-edition 'Stay Strong' merchandise, such as beach sarong, mugs, and gym sack; another initiative also featured the sale of two designated pink beverages, which were available for purchase by hotel guests at the hotel's F&B outlets. In addition, pink Fender guitars were added to the brand's Sound of Your Stay ® music program, allowing the hotel guests the unique opportunity to check out a complimentary guitar on-site. The giant surfboard at the entrance to the hotel was also wrapped in pink to raise awareness of the campaign

All proceeds from Pinktober activations will be donated to Bali Pink Ribbon and put toward funding the foundation's roadshow which will enable their team to educate women in the remote areas of East Indonesia about breast health and provide free breast cancer screenings, allowing them to better manage and recover if the disease is detected earlier.

An awareness program and free health screenings were also conducted for each and every female band member of the hotel. Over fifty Hard Rock Hotel Bali female employees attended the Breast Cancer workshop hosted by the Bali Pink Ribbon Foundation. As a means of protecting themselves and their family from cancer, they emphasize the significance of early detection and screening and the importance of adopting a healthy lifestyle. Participants in the workshop were given step-by-step instructions on how to perform a breast self-exam in the comfort of their own homes.

With its unwavering support throughout Breast Cancer Awareness Month, Hard Rock continues to demonstrate what it means to live out its motto of "All is One," with the goal of lending a hand to those individuals and communities that need it the most.

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About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honoured as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power's North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among the top brands in this category.

HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honoured as one of Forbes' Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industries. In 2021, Hard Rock Hotels & Casinos received a first-place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit www.hardrock.com or www.shop.hardrock.com

About HPL Hotels & Resorts

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly owned by Hotel Properties Limited (HPL), a Singapore main-board listed company. HPL Hotels & Resorts manages the activities of 11 hotels and resorts in Asia Pacific and the Indian Ocean. These include Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Hard Rock Hotel Bali, Hard Rock Hotel Pattaya, Hard Rock Hotel Penang, Casa del Mar Langkawi, The Lakehouse Cameron Highlands, Casa del Rio Melaka, The Boathouse Phuket and Gili Lankanfushi Maldives. For more information, please visit www.hplhotels.com.

About Hard Rock Hotel Bali

Sprawling across 3.5 hectares of pristine tropical property, Hard Rock Hotel Bali is located in Kuta, the heart of Bali's famous entertainment and shopping district. Hard Rock Hotel Bali is Asia's first Hard Rock Hotel and the leading entertainment hotel in Bali features 418 newly renovated rooms and suites, along with 9 food and beverage outlets including Hard Rock Café and Jamie Oliver Kitchen. Additional facilities include Roxity Kids Club, TABU Teens Club, Boom Box Recording Studio, Rock Royalty VIP Lounge, Rock Spa, Body Rock fitness centre and 2 Rock Shops – Hard Rock Merchandise Stores. For more information, please visit https://www.hardrockhotels.com/bali/ 

For more media information, please contact:

Ratna Budiarti

Marketing Communication Manager, Hard Rock Hotel Bali

Jalan Pantai, Banjar Pande Mas, Kuta, Bali

Tel              : +62 (361) 761869

Mobile        : +62811 3800 1545 / +6281 855 9894

E-mail         : ratna.budiarti@hardrockhotels.net