A new range of family attraction short breaks has been launched to welcome visitors to Leicester and Leicestershire in 2014. The ultimate Family Fun break includes entry for families* to three out of five fun-packed attractions, including the world primate centre Twycross Zoo, plus a night's stay in a four star hotel all for just £109, a saving of 46 per cent on standard admission and room rates.

The Stay Play Explore short breaks also include Family Adventure and Theme Parks, and offer families a choice of fantastic attractions and high quality accommodation with savings of 58 per cent and 66 per cent respectively. Family Adventure allows a family of four to choose three from five fun-packed action-packed activities. The Theme Parks break offers a choice of two from three fantastic theme parks plus a four star hotel stay for just £159.

Co-ordinated by Leicester Shire Promotions, the Stay Play Explore breaks can be booked  online at www.goleicestershire.com/short-breaks or by calling 0844 888 5181.

Stay Play Explore Family Fun visitor attractions include:

• Conkers offers fun for all the family. From the grown up assault course via the nature trails and to the indoor interactive discovery centre
• National Space Centre is a must for every budding astronaut! Home to the UK's largest planetarium, the centre offers visitors the chance to take a journey through the Solar System and beyond
• Twinlakes Park offers an exciting variety of family rides, attractions, birds and animals in 100 acres of glorious countryside. Action packed play zones entertain the whole family, whatever the weather
• Snibston is the award-winning hands on museum for the whole family. Over 90 indoor and outdoor interactive exhibits including 'Wild Water' and 'Science Play'
• Twycross Zoo is renowned as a specialist primate zoo and has a wide variety of monkeys and apes including the UK's only group of bonobos. Set in more than 80-acres, it has around 650 animals of almost 150 species to see 

The Stay Play Explore Family Adventure attractions and activities include:

• Family cycle hire - located in beautiful woodland at the heart of The National Forest, Hicks Lodge Cycle Centre provides a variety of trails aimed at all skill levels for an enjoyable family day out
• Tobogganing - Swadlincote Ski Slope and Snowboard Centre is home to the exhilarating Cresta Run toboggan downhill ride. From the very top all the way down its long 500m run you are in control around every twist and turn and 16 rides per family are guaranteed
• Ten pin bowling - at Hollywood Bowl Leicester, 24 lanes of bowling fun exist alongside an array of arcade style amusements complete with a jukebox
• Outdoor pursuits - Leicester Outdoor Pursuits Centre offers a wide arrange of stimulating, educating and motivating outdoor activities which include abseiling, aerial trekking, air rifles, archery, canoeing, climbing, fencing, kayaking, leap of faith, orienteering, and a 100m zipline among many others
• Bushcraft skills - Conkers Discovery Centre offers exciting opportunities to learn about skills essential for survival in the wild while having great fun at the same time. Bush Craft, Woodland Skills and Orienteering teach navigation and compass reading, building shelters, learning how to make fire from natural resources and cook your own woodland fare

The Stay Play Explore Theme Parks attractions include:

• Drayton Manor Theme Park is one of the UK's most popular theme parks, featuring over 100 amazing thrill rides and attractions including The Apocalypse, The Bounty, Maelstrom, G-Force, Pandemonium, Shockwave, and Stormforce 10. Drayton Manor also houses Thomas Land and an open-plan zoo
• Twinlakes Park - 100 acres of attractions including the UK's largest indoor venture centres, exclusive 'Wet and Wild' water-splash play park and interactive zoo-farm. Offers an exciting variety of family rides, attractions, birds and animals in 100 acres of glorious countryside
• Wheelgate - the ultimate all-weather adventure, packed with family rides and indoor pursuits, indoor zoo-farm, reptile experiences and falconry shows. An amazing family focused all-weather park packed full of thrilling attractions and massive indoor action

* A family ticket includes 2 adults and 2 children (aged 3-16). Additional child tickets can be purchased alongside a family ticket.

About Stay Play Explore:

Stay Play Explore short breaks offer a unique experience for visitors to Leicester and Leicestershire, based on a choice of three from five high quality attractions or experiences at a value-for-money fixed price. See www.goleicestershire.com/short-breaks for more information.

About Leicester Shire Promotions:

Leicester Shire Promotions is the tourism organisation for Leicester and Leicestershire. The company works in partnership with Leicester City Council, Leicestershire County Council, the Leicester and Leicestershire Enterprise Partnership, VisitEngland and the local tourism industry to deliver campaigns and services to attract more visitors to the city and county. For more information, go to www.visitleicester.info or www.goleicestershire.com, or follow us on Twitter at @l_p_l

For further media information, please contact:

Simon Gribbon

Leicester Shire Promotions

T: 0116 225 4001

simon.gribbon@l-p-l.com