UK's fastest growing travel publisher introduces first digital event guide for the travel trade

Frommer's has unveiled a mobile travel guide for exhibitors and visitors at this year's World Travel Market. The Frommer's WTM Mobile Guide will offer a digital diary of the event, including a guide to what's new, what's now and what can't be missed.

Developed in conjunction with Whatsonwhen, the guide will also include advice to help get to and from ExCeL, a hot list of what else is happening in London, a guide to the capital's best bars and restaurants for refreshment and ten top tips for making WTM a storming success. Frommer's, the most trusted travel guide brand in the US and the fastest growing travel publisher in the UK, delivers custom travel content in print and digitally to help companies connect with their customers, but this is the first time that the mobile guide technology has been used at a travel fair. The guide can be downloaded free to a mobile phone or PDA from http://www.wtmlondon.com/mobile. Joel Brandon-Bravo, director of Whatsonwhen, said: "The new guide provides exhibitors and visitors with up-to-the-minute WTM, London and travel information, straight to their PDA or BlackBerry. Business is becoming more mobile by the minute, and by offering this service, WTM is helping its exhibitors and visitors to work faster, work smarter and enjoy everything that London has to offer whilst they're here." Nearly 50,000 travel professionals, senior management, buyers and opinion formers from regions, countries and industry sectors throughout the world are expected to attend this year's World Travel Market at ExCeL, London. The event takes place from 10-13 November.

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NOTES TO EDITORS World Travel Market - New Admissions Policy World Travel Market (WTM), the global trade event for the travel industry announces a new admission policy, designed to benefit both exhibitors and visitors alike. The new WTM policy includes changes to the structure of the daily format, with WTM Opening Day on Monday 10 November, open to Exhibitors, Exhibitor Invitees, Ministers, and press. The following three days, Tuesday 11 November - Thursday 13 November, will be accessible to all Meridian Club members, Travel Trade professionals, Ministers and press, giving participants more flexibility to choose the days they wish to visit the exhibition. Students will be invited to attend WTM on Wednesday 12 November and Thursday 13 November, where they will participate in a structured education programme. Individuals from the retail arm of the travel industry including travel agents, homeworkers and call centre staff will be invited to attend WTM on Thursday 13 November. WTM remains a trade only exhibition. A full programme of conferences, seminars, B2B meetings, and industry initiatives will run across three days, Tuesday 11 November - Thursday 13 November and includes the UNWTO Minister's Summit, WTM World Responsible Tourism Day (WTM WRTD), along with a number of new initiatives on Thursday 13 November, such as an extended Responsible Tourism programme and exhibitor to exhibitor networking initiatives. For further details visit www.wtmlondon.com

About Frommer's

Frommer's - best trips start here. The market leader in travel guides, Frommer's publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travellers who count on Frommer's for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. Frommer's is a registered trademark of Arthur Frommer. Frommer's is a branded imprint of Wiley's Professional/Trade business which provides must-have content to professionals, consumers, and students worldwide in all media. About Whatsonwhen

Whatsonwhen Limited, a John Wiley & Sons, Inc. company based in Brick Lane London, is a leading provider of travel and entertainment content and interactive services to the travel industry. The company was founded in 1999 to provide information about the best events happening around the world through its Website. Since then the company has evolved to offer a wide range of travel and entertainment solutions to third parties, including global events listings, destination guides, natural search, hotel property descriptions, and video and mapping services. Clients choose Whatsonwhen for its travel industry knowledge, technical and editorial expertise, a flexible approach and speedy delivery of quality content. Whatsonwhen supplies, hosts and maintains destination and event information for many of the world's most successful travel sites, including British Airways, Hilton Hotels, Expedia, Travelocity, Lastminute, Eurostar and many others. For more information, visit www.whatsonwhen.biz.

Reed Exhibitions Reed Exhibitions is the world's leading events organiser. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including: Aerospace & aviation, automobiles, building & construction, electronics, energy, engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT, jewellery, life sciences & pharmaceuticals, property, manufacturing, medical education, packaging & converting, printing & visual communication, security, sports & recreation, travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2006, Reed Elsevier made adjusted profit before taxation of �1,052 million on turnover of �5,398 million.

For further press information please contact Arleigh Galant Vasconcellos Tel: +44 (0)20 8910 7038 email arleigh.GalantVasconcellos@reedexpo.co.uk