The best ideas are driven by market needs, right? Wrong: brands like www.freshholidays.com are driven by passionate people who truly understand what consumers want. Or what consumers are dreaming about, even if they don�t articulate it.

As Henry Ford put it, �If I�d asked people what they were looking for, they would have said a faster horse.�

Freshholidays.com , is the latest brainchild of ex MD of Airtours, Steve Endacott. His simple concept - combined with state of the art technology - aims to revolutionise the way we book our summer holidays from now on.

�There is no need to spend days surfing the mind boggling array of travel sites� says Steve. �We are up to 60 per cent cheaper than all the rest, including the main UK tour operators.�

�In fact we�re so competitive that the multiple high street agents like Thomas Cook and Thomson Holidays have banned us from their outlets. We have a price war on our hands� he added.

But there�s good news for those who still prefer to book in person - find your freshly minted holiday by visiting one of over 4,000 independent agents , such as the Co-op or Hayes Travel, who will be able to book your dream holiday at the lowest possible price.

How does it work? Focusing mainly on Spanish and Mediterranean beach destinations, fresh holidays.com combines those �1.00 low cost carrier fares with over 6,000 beach holidays, private taxis and phone based repping services to offer �tailor made� holidays at lower prices.

Not only does it save valuable time trawling the high street for the latest bargains, or sitting in a holding pattern on the telephone, fresh holidays.com is much simpler to use than its competitors, such as Expedia.

CEO of Freshholidays.com Steve Endacott says �If a customer is thinking of buying a holiday from an operator brochure, simply type in the details into Fresh and instantly get a quote for the same holiday for up to 60% less. This is possible because we offer every airline including low cost carriers, who in the early booking market annihilate the traditional charter airlines on price.�

�The problem with sites like Expedia is that you can�t get a price until you know exactly what you want. Fresh immediately shows customers the price in the same way brochures and offers holidays including the traditional package elements of transfers and holiday reps.

For example, a seven night holiday to Majorca, staying a three star all inclusive club, costs �1,494 for a family of three during July 2006, including private taxi transfer. This compares to �2,342 via a rival tour operator - with a coach transfer.

A saving of : �848.00 Notes to Editors

ATOL bonded Freshholidays.com currently offer seven and fourteen night packages to Spain and the Mediterranean, on a tailor made basis.

Their main advantage over the major tour operators is their lack of overheads; no airlines, offices or expensive brochures to produce. Fresh work to deliver the best deals three months before departure, not last minute.

Freshholidays.com is the consumer direct division of The On Holiday Group, voted �Best Dynamic Packaging Company� at the British Travel Awards, 2004.

For more information or interview, contact:

Mr Steve Endacott, CEO T: 0870 167 1025 M: 0789 125 7150 E: steve.endacott@onholidaygroup.com