Thursday 9 April 2026: Sydney, Australia: Luxury Escapes' rewards program, Société, has notched up more than 1.3 million members less than a year after launch, as savvy Australians increasingly look for smarter, more creative ways to fund their holidays and turbo charge their bang for buck.

Launched in June 2025, Société allows members to earn points on every Luxury Escapes booking and redeem them across holidays, flights, transfers and travel experiences. As members progress through Societe tiers, they also unlock free airport transfers, lounge access and room upgrades.

“Travel remains a priority for Australians, but where they are going and the way they pay for it is evolving and during times of economic uncertainty and political unrest, they look for new ways to save smart and destinations to travel safe” said Adam Schwab, CEO and Co-Founder of Luxury Escapes. 

Luxury Escapes says the program offers members flexibility to use points where and when they matter most, from accommodation packages, to transfers and on-the-ground experiences like hot air balloon rides or day spa outings.

“At a time when other loyalty programs are making it harder to redeem points, we make it easy to redeem on virtually anything Luxury Escapes sells. Société members have cashed in over 55 million points on a range of benefits including all-inclusive international holidays to destinations like Hoi An and Zurich, with points use skyrocketing each week.”

Luxury Escapes continues to introduce new benefits to the program, including providing Société members with complimentary global mobile connectivity through its newest partner, Hubby eSIM.

Through the partnership, Société members will receive free Luxury Escapes-branded eSIMs enabling instant mobile internet access in more than 200 destinations worldwide. Members receive mobile data allocations based on their tier level per membership cycle. (Bronze 1GB, Silver 3GB, Gold 5GB and Platinum 10GB), with competitive rates to top up their data.

Adam Schwab added, “Reliable mobile connectivity is essential for today's travellers, we are lost (literally!) without our phones, and integrating eSIM access means our members have access from the moment they touch down in their destination”.

Boris Bijlstra, Co-Founder of Hubby eSIM said, Luxury Escapes has built one of the most compelling travel membership programs in the market, delivering benefits that travellers genuinely value, and connectivity is an extension of that.
 
“Integrating mobile internet connectivity is such a practical benefit to offer. It gives people the ability to navigate and communicate which is critical for finding your way around new cities while out and about, as well as staying connected to loved ones back home.”

The eSIM can be downloaded before departure and activates on arrival, removing the need to purchase local SIM cards, reply on public Wi-Fi or buy roaming data from service providers.

Luxury Escapes is broadening the Societe ecosystem, giving members more ways to earn and boost their points by linking their account to a growing portfolio of partners across credit card (including the soon-tolaunch Luxury Escapes Credit Card), subscription platforms, health insurance providers and more.

Link HERE for images 

About Luxury Escapes
Founded in Australia in 2013, Luxury Escapes is a global leader in offering the world's best travel experiences for less, with an intuitive and user-friendly website, app and dedicated 24/7 call centre. With more than 9 million members globally, Luxury Escapes offers a gateway to the world via tailor-made experiences on everything from world-class accommodation to excursions, flights, travel insurance and car hire. www.luxuryescapes.com
For more information: 
Amanda Bolger 
General Manager, Global PR and Communications 
Amanda.bolger@luxuryescapes.com / +61 402 137 071