04 Feb 2019
Atout France reveals 29 exhibitors at media event IMM and 8 for influencer day sit-UP
Atout France has announced an unprecedented delegation for this year's IMM, with the country also heavily involved in sit-UP the following day.
Some 29 of France's regions, cities and visitor attractions are headed to London for IMM (www.travmedia.com/immuk), the leading event for travel and tourism brands to meet the media, taking place at the QEII Centre, Westminster, on Monday 25 March.
France will enjoy its own dedicated area at the show - which this year features dedicated exhibitor stands - and is additionally sponsoring IMM's breakfast.
Atout France has organised the delegation which comprises: Atout France; Avignon; Bordeaux and Cité du Vin; Burgundy; Centre des Monuments Nationaux; Charente-Maritime Tourism; Destination Gers; Haute-Garonne Tourisme; Loire Vallley; Marseille & Fly Provence; Montpellier and Nice* (*via Top French Cities); Nausicaa & Boulogne; Nimes; Normandy; Occitanie; Palais des Festival Cannes; Paris; Pas-de-Calais; Pays de la Loire; Puy du Fou; Pyrenées Orientales; Savoie Mont Blanc; Tarn Tourisme; Tarn-et-Garonne; Toulouse; Vallee Dordogne, and Villages Nature.
Meanwhile eight French tourism brands are headed for sit-UP, the new dedicated conference, marketplace and awards event connecting travel brands and travel influencers (www.situpevent.com), on Tuesday 26 March at the QEII. They are: Atout France; Centre des Monument Nationaux; Cité du Vin; Montpellier; Nausicaa; Normandy Tourism; Paris and Pays de la Loire.
Both IMM and sit-UP are events created by TravMedia UK, the leading social network connecting travel brands with journalists and influencers.
Said Anne Pedersen, Head of PR at Atout France: “IMM has become the place for us to tell our stories for the year to the media. We're anticipating another turnout from UK visitors, which remains our leading international inbound market.
“We're delighted to have top cities involved in this year's event, including Bordeaux, Marseille, Nice, Montpellier, Toulouse and of course Paris. Also, it's great to have attractions and organisations participating, such as Bordeaux's Cité du Vin museum, the French national sea centre of Nausicaa and Centre des Monument Nationaux, which manages France's historic buildings and sites.
“We're holding a string of major events this year, including the Loire Valley's commemorations marking both Leonardo da Vinci's death there 500 years and the region's outstanding contribution to the French Renaissance.
“We've also got the 75th anniversary of the D-Day Landings in Normandy, possibly the last that may attract veteran servicemen, and a host of other visitor magnets nationwide, from the alps to the beaches, countryside to cities.”
Said Henry Hemming, TravMedia UK's Managing Director: “A big 'merci beaucoup' to Anne and to all the French regions, cities and organisations making their way to IMM and sit-UP. For all journalists and influencers who place France high up in their agenda – and that's quite a few! – the events will be unmissable.”
Last year IMM drew over 300 journalists for the first time ever, who met with 222 delegates representing 166 worldwide tourism and travel brands. Over 3900 meetings were pre-booked between media and exhibitors, another event record.
Attending the event at Westminster's prestigious QEII Centre were editors and writers from media including The Times, Daily Telegraph, The Sun, CNN Travel, Sunday Times Travel Magazine, ELLE, OK!, Wanderlust, TTG and Travel Weekly.
Influencers heading to sit-UP include conference participants Alex Hunter (Attaché); David Reilly (Life of Reilly); Julie Falconer (A Lady in London); Karen Beddow (MiniTravellers); Paul Johnson (A Luxury Travel Blog), and Sian Lewis (The Girl Outdoors). The headline speaker was confirmed this week as Matt Kepnes (Nomadic Matt).
Further information for journalists: See attached document: November 2018 Issue of 'News from France' - What's new for 2019?
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IMM 2019 CONFIRMED EXHIBITORS: Alabama Tourism, Algarve Tourism, Alterra Mountain Company, Amelia Island, AMResorts, Annecy Mountains, Arizona Office of Tourism, Atlantic Canada, Atout France, Aurora Expeditions, Austrian National Tourist Office, Avignon, Bavaria Tourism, Blenheim Palace, Bordeaux and Cité du Vin, Bournemouth & Poole Tourism, Brand USA, Burgundy, Calgary Stampede, CaminoWays, Canal & River Trust, Casa de Campo Resort and Villas, Centre des Monuments Nationaux, Charente-Maritime Tourism, Choose Chicago, CityPASS, Coastal Cottages of Pembrokeshire, Colorado Tourism Office, Cosmos Tours & Cruises, Cotswolds Tourism, Cultural Heart of Germany, Daytona Beach Area CVB, Department of Culture and Tourism - Abu Dhabi, Destination Canada, Destination Gers, Destination St. John's, DFDS, Discover the Palm Beaches, Düsseldorf Tourist Board, Elephants Hills Luxury Tented Camps, Eurail Group, Europa-Park, Explore!, Fairmont Chateau Whistler, Fairmont Pacific Rim, Frankfurt Rhine-Main Region, G Adventures, Gran Canaria Tourist Board, Grand American Adventures, Grenada Tourism Authority, Hand Picked Hotels, Haritha Villas & Spa, Haute-Garonne Tourisme, HF Holidays, Illinois Office of Tourism, Inghams, Intrepid Travel, IPW / U.S. Travel Association, Isles of Scilly Steamship Group, KE Adventure Travel, Kynren, Ljubljana Tourism, Loire Vallley, Macao Government Tourist Office, Mammoth Lakes, Marseille & Fly Provence, Martinhal Family Hotels & Resorts, Massachusetts Office of Travel & Tourism, Memphis and Mississippi, Menorca, Montpellier and Nice, Namibia Tourism Board, Nausicaa & Boulogne, New Orleans & Company, Nimes, Normandy, Occitanie, One Ocean Expeditions, Original Cottages, Outrigger Resorts, Palais des Festival Cannes, Palm Springs Bureau of Tourism, Paris, Pas-de-Calais, Pays de la Loire, People Make Glasgow, Philadelphia CVB, Preferred Hotels & Resorts, Pure Michigan, Puy du Fou, Pyrenées Orientales, Radisson Hotel Group, Raymond Gubbay, Rocky Mountaineer, Saddle Skedaddle, Saint Lucia Tourism Authority, Salzburgerland, San Francisco Travel Association, Savoie Mont Blanc, Scotland's Tay Country, Setouchi Tourism Authority, Slovenian Tourist Board, Sonoma County Tourism, SouthWest Germany Tourism Board, Spain-Holiday.com, St Pete/Clearwater, Switzerland Tourism, Tahiti Tourisme, Tarn Tourisme, Tarn-et-Garonne, Tennessee Department of Tourist Development, Texas Tourism, The Cayman Islands Department of Tourism, The St. Regis Toronto, Toulouse, Tourism Australia, Tourism Waitaki, Tourism Western Australia, Tourism Whistler, Travel Manitoba, Travel Portland, Trentino (Italy) - Dolomites and Lake Garda, Turismo Lanzarote, Vallee Dordogne, Vermont Department of Tourism and Marketing, Villages Nature, Virgin Limited Edition, Visit Aberdeenshire, Visit Austin, Visit Baltimore, Visit California, Visit Cornwall, Visit County Durham, Visit Mesa, Visit North Carolina, Visit Pittsburgh, Visit Wales, VisitDenmark, VisitEngland, VisitScotland, WOWAir.
EDITORS NOTES
Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.
The company currently operates in 11 countries: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.
In the UK, TravMedia and Food4Media are part of the family of websites that also includes Homes4Media.com and Property4Media.com, sites that are owned and operated separately by News4Media Ltd.
TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.
The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.
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For further information, please contact:
Ana Rodrigues
Event Manager IMM/sit-UP
T: +44 (0)20 3440 8914
