Former Intrepid Group PR Manager, Kate Parker and former Saltwater Hotels Group Marketing Manager, Alexandra Cuthbert have reunited to launch boutique agency, Atlas Public Relations.

Servicing the travel and lifestyle spaces, the previous colleagues bring intimate knowledge of both in-house and agency sides of the industry and understand what is required for a dynamic PR campaign to achieve maximum results. 

“Alex and I have worked together previously, and both share the same values, are results-driven and have complementary strengths as a team,” said Kate Parker, Atlas Public Relations Director & Co-Founder.

“2020 has allowed us the opportunity to step back, reassess our own goals and what we can offer clients. We hold a shared-belief in the resilience of this industry and are committed to ensuring clients' stories are told as Australians look to return to travelling,” said Parker.

The senior duo have a collective 20 years' experience in public relations, events & marketing. Leading with a creative approach, backed up by data and strategic planning, Atlas PR will create a tailored campaign for each client, ensuring thorough knowledge of the business goals, values and target audience. 

“I have worked with both Alex and Kate over the past ten years and they have always been an absolute pleasure to work alongside,” said Lauren Phillips, TV Host of Channel 9 shows Getaway and Weekend TODAY.

“Their professionalism, sense of fun and hard-working nature make them great to work with. When call sheets or travel itineraries arrive with either of their names on them, I am instantly at ease and know things will run smoothly, efficiently and we'll have fun along the way,” added Phillips.

The award-winning team at Atlas PR bring extensive experience in the travel and lifestyle industry, having worked with Intrepid Travel, Grand Hyatt Melbourne, Berkeley River Lodge, Bluestone Lane (USA), and Lexus Australia, among other high-profile brands. 

For further information please visit https://www.atlaspr.com.au/

or email Kate Parker | kate@atlaspr.com.au or Alexandra Cuthbert | alex@ataspr.com.au