March 2015 - As an increasing number of UK travellers yearn for experiences that resonate on a deeper emotional level and are more attuned to local cultures, The Nam Hai, in Hoi An is leading the way by offering guests the opportunity to discover traditional Vietnam through the eyes of local villagers.

The Nam Hai's “Meet the Farmer” day brings guests to experience long-forgotten and somewhat unfamiliar farming traditions from the remote countryside of Central Vietnam. Guests can explore the lives of local communities by cycling through the meandering roads of the quaint village of Tra Que. Aptly named after the sweetly scented vegetables that grow in this part of Vietnam (Tra Que is also known as the vegetable village), Tra Que is steeped in traditions, and foreign visitors are still a rarity. 

It is thanks to these uniquely flavoursome vegetables that the local specialties such as Cao Lau and Quang Noodles have become famous for their natural sweetness and delicate fragrance. To intensify the experience, guests can also enjoy a traditional culinary class and learn to replicate some of the area's most iconic dishes such as the Tam Huu spring roll made from Tra Que vegetables or Banh Xeo, a sizzling pancake made with rice batter and a meat filling.

An alternative, for fish lovers, is to delve into “A Day in the Life of a Fisherman”, manoeuvring a traditional round basket boat though in an impressive water coconut plantation at the Hoi An River Delta. Guests can also try their hand at catching local fish using traditional Vietnamese nets and will have the opportunity to cook and feast on their day's catch.

The Nam Hai concierge can organize this exceptional experience on request, leaving early in the morning. Each experience lasts a day and is priced at £71 per person (not including taxes) for groups of two to five guests. 

For more Vietnamese experiences, guests can book The Nam Hai's Explore in Style package from £478 per room per night (3 nights minimum). This three night package satisfies guests' intellectual curiosity with a half-day private tour to the UNESCO World Heritage Site of Hoi An, considered one of Asia's best preserved historic towns, and a full-day private tour to the ancient imperial city of Hue. To indulge the palate just the same, they add a three-course Vietnamese dinner for two at The Beach Restaurant.

Note to Editors

Since opening in late December of 2006, The Nam Hai has established a reputation as one of the best resorts in the world. Its most recent accolade came last month, when Travel + Leisure readers, voted fourth in the Top 10 Hotel Spas and 12th on the Best Resorts in Asia.

The Nam Hai is situated on the picturesque 1 km stretch of pristine white sand beach of Ha My, near the historic town of Hoi An, and successfully combines the unique and gracious culture of Central Vietnam with innovative design, state-of-the-art technology, first class facilities and impeccable service. The Nam Hai boasts sixty one-bedroom villas as well as forty one-to-five bedroom pool villas, each enjoying a serene beachfront location with unobstructed views across the East Sea and nearby Cham Islands. Excellent facilities include a luxury spa, two gourmet restaurants, a bar, an Organic Farm, cookery school, Kids' Club, fitness and yoga centre. There are two 18 hole golf courses situated approximately a 8 minutes' drive from The Nam Hai, the golf courses are Montgomerie Links and Da Nang Golf Club.

For more information about The Nam Hai, please visit www.thenamhaihoian.com

Please contact Mason Rose for further press information:

T +44 (0)20 7201 8060 pr@masonrose.comwww.masonrose.com

About GHM

Established in 1992, GHM (General Hotel Management Ltd.) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with an unrivalled lifestyle experience.

Each GHM property is an original. A symbiotic relationship between the hotel and the local culture enables GHM to provide guests with a genuine, close-up experience of the best each destination has to offer. The signature GHM style melds contemporary interpretations of Asian designs and distinctive local touches to create inspired, memorable spaces.

GHM's portfolio includes:

• The Legian Bali, Indonesia 
• The Club at The Legian Bali, Indonesia
• The Nam Hai Hoi An, Vietnam
• The AnantiKumgang Mountains, North Korea
• The Chedi Club Tanah Gajah, Ubud, Bali, Indonesia
• The Chedi Muscat, Oman 
• The Chedi Chiang Mai, Thailand
• The ChediAndermatt, Switzeland (December 2013)

GHM properties currently under development:

• The Aayu Mumbai, India
• The Chedi Club Suzhou, China
• The ChediTamouda Bay, Morocco
• The ChediQutub, New Delhi, India
• The ChediSalaka, Bali, Indonesia
• The Chedi Nusa Penida, Bali, Indonesia
• The ChediTomakomai, Hokkaido, Japan
• The ChediKhorfakkan, Sharjah, UAE
• Al Bait Sharjah, UAE
• The SeraiZhudong, Hsinchu, Taiwan
• The ChediZhudong, Hsinchu, Taiwan
• The Chedi Club Zhudong, Hsinchu, Taiwan

For more information, please visit www.GHMhotels.com