21 Feb 2006
Food For Thought As bmi Sweetens In-Flight Offering
- bmi introduces first in-flight Fairtrade products - cosmopolitan spring menu sees brie and grape sandwiches on menu bmi, Heathrow's second largest airline, has today introduced a cosmopolitan spring menu to its short-haul services giving passengers access to a great selection of top quality brands. The new menu will feature Fairtade products for the first time along with award winning sandwiches. Passengers will be able to choose Divine Fairtrade chocolate bars - deliciously made from pure cocoa butter and real vanilla as well as great selection of other premium quality food and drinks from leading brands including Kenco, Suchards, Ribena and Del Monte. A healthy and fresh new sandwich range sees the arrival of Brie and Grape and roast chicken salad with cracked black pepper, mayonnaise, vine ripened tomatoes, cucumber and lettuce on malted brown bread, all supplied by Buckingham Foods, Sandwich Manufacturer of the Year 2004." The new look in flight offer responds to research carried out with 10,000 bmi passengers to find out what they think makes a great airline. The new bmi in-flight service is focussed on giving passengers real choice and ensuring that they only pay for what they want. Nigel Turner, bmi chief executive said: "At bmi we have listened to what our customers wanted and have reflected this in our refreshed menu and onboard offering. We have looked for quality brands that reflect the needs and wants of today's European traveller - a traveller who wants premium quality at an economic price." Business class travellers will continue to enjoy complimentary food and drink on routes to Glasgow, Belfast, Dublin, Edinburgh and Brussels from London Heathrow. For more details on bmi, destinations, bookings and e-ticketing visit flybmi.com ends For further information please contact the press office at Four Communications: Emma Craddock: 0870 420 3236; Camilla Skuse: 0870 420 3271 or Email bmi@fourcommunications.com For more information on Buckingham Foods please contact Jackie Rawden Jackie_Rawden@buckfoods.co.uk Notes to editors: bmi is Heathrow's second largest operator. Across its full mainline and regional network, bmi operates 1,700 flights a week to: Aberdeen; Alicante; Amsterdam; Antigua; Barbados; Belfast City; Brussels; Chicago; Copenhagen; Cork; Doha (from March 2006); Dublin; Durham Tees Valley; Edinburgh; Esbjerg; Glasgow; Groningen; Hanover; Inverness; Jeddah (from Spring 2006); Jersey; Las Vegas; Leeds Bradford; London Heathrow; Lyon; Madrid; Manchester; Milan Linate; Mumbai; Naples; Nice; Norwich; Nottingham East Midlands; Palma de Mallorca; Paris Charles de Gaulle; Riyadh; Stornoway; Toulouse; Venice bmi is a member of Star Alliance, established in 1997 as the first truly global airline alliance to offer customers worldwide reach and a smooth travel experience. Star Alliance has been voted Best Airline Alliance by Skytrax in 2003 and 2005. The members are Air Canada, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Singapore Airlines, Spanair, TAP Portugal, THAI, United, US Airways and VARIG Brazilian Airlines. South African Airways and SWISS will be integrated during the first half of 2006. Regional member carriers Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines enhance the global network. Overall, the alliance offers more than 15,000 daily flights to 790 destinations in 138 countries. bmibaby, the low cost division of bmi, was established in January 2002 and is now one of the UK's fastest growing low cost airlines operating more than 750 flights a week to: Alicante, Amsterdam, Belfast International, Birmingham International, Bordeaux, Cardiff, Cork, Durham Tees Valley, Edinburgh, Faro, Geneva, Glasgow, Jersey, Knock, London Gatwick, Malaga, Manchester, Newquay, Nice, Nottingham East Midlands, Palma, Paris Charles de Gaulle, Perpignan and Prague. Divine is delicious chocolate created to give consumers the opportunity to indulge in their favourite treat and support a fairer system of trade at the same time. Divine Fairtrade chocolate is made with the best quality cocoa beans grown by a cooperative of Ghanaian cocoa farmers who own 33% of Divine. This means they influence how the company is run and a get a share of the profits. They are also ensured a guaranteed price for their beans and long term trading relationships which help them work their way out of Poverty... that's Fairtrade. WWW. divinechocolate.com You can now sign up to receive bmi press releases, and download aircraft images by visiting flybmi.com or clicking on the link below: flybmi.com/bmi/engb/aboutbmi/presscentre/signupforpressreleases.aspx Emma Craddock Account director Four Communications Group plc The Communications Building 48 Leicester Square, London WC2H 7FG T. +44 (0)870 420 3236 F. +44 (0)870 420 3252 M. +44 (0)7866 586 529 E. emma.craddock@fourcommunications.com W. fourcommunications.com