James Martin tempts passengers with Deli Sandwich range and announces customer promotions Flybe, Europe�s largest and most successful regional airline, has teamed up with celebrity chef, James Martin, to tempt Flybe passengers with a tantalising designer range of sandwiches on board all Flybe flights as part of the airline�s �Deli in the Sky� in-flight menu.

James, from Ready Steady Cook, Saturday Kitchen and Strictly Come Dancing fame, will be taking part in a number of marketing promotions in the New Year in his role as Flybe�s celebrity chef. These will include fronting a national competition offering passengers the chance to win an individual Master Cookery Class with the chef at his home in Winchester.

In addition, Flybe will also be running a promotion inviting passengers to submit their ideas for a new sandwich - the winning creation will be added to the James Martin onboard range as part of the Flybe�s popular �Deli in the Sky� menu and be available for purchase onboard all of Flybe�s 72 aircraft.

James Martin�s extensive on-board sandwich range offers travellers great value for money sandwiches with fillings changing every two months. The current range includes all-time traditional favourites such as BLT and Roast Chicken Salad, as well as new options such as New York Deli bloomers, Chicken Tikka and all-day breakfast croissants.

Simon Lilley, Flybe�s Director of Marketing comments: �Flybe was the first low fare airline to introduce a celebrity chef some years ago. This partnership with James Martin moves our onboard product forward yet again in terms of customer appeal. We will use James to spearhead our latest ground breaking move to allow passengers to pre-purchase food and drink vouchers for onboard. Targeting our 8m passengers by email and during the booking process will take even more hassle out of the stereotypical �low cost� customer experience.

�James is the epitome of a Flybe champion, a successful business person from the regions that uses Flybe frequently across the UK and Europe. James is a young, dynamic, straightforward guy, personality traits that reflect our brand. We are delighted James will be working with us to create an excellent range of fresh sandwiches and look forward to him assisting us with many promotions and initiatives as an ambassador of Flybe over the coming months.�

ENDS

About Flybe � Flybe is Europe's largest and most successful regional airline with over 190 routes serving 13 countries, operating from a total of 64 departure points, 34 UK and 30 European airports � Flybe is the number one UK domestic regional point to point airline serving five times more domestic routes than any other airline � Flybe ranked number 1 in the Sunday Times 2008 Top Track 250; won the 2008 Regional Leadership Award at the Global Airline Strategy Awards; the �Special Merit for Commitment to the Environment� award at the 2008 Budgie Awards and Flight International�s �Best Management Team 2007� award � Flybe is the largest scheduled airline at Birmingham, Exeter, Manchester, Norwich, Southampton, the Channel Islands, the Isle of Man and Belfast City � Flybe launched the aviation industry�s first ever eco labelling scheme in June 07 � Flybe�s franchise agreement signed in January 2008 with Loganair is a groundbreaking initiative � Flybe offers the UK�s first low cost customer loyalty scheme open to all passengers Rewards4all

For further press information, or to arrange an interview, please contact the Flybe press office: T: 0845 675 0681 E: pressoffice@flybe.com