�Sell Florida, Get Rewarded� are now the watch words for thousands of U.S. travel agents. VISIT FLORIDA, the state�s official source for travel planning, has launched www.VISITFLORIDArewards.com, which offers special incentives for agents to sell the Sunshine State to their clients. Created in conjunction with the Performance Media Group, the Florida Rewards program also involves convention bureaus and more than 150 hotels throughout Florida.

The program allows travel agents to focus on and sell participating hotels through any channel, including wholesalers, hotel direct and GDS bookings. Agents then go to www.VISITFLORIDArewards.com and report the booking details. Performance Media Group validates the booking information with the participating property and credits the agent�s account with �Agent Miles� that can be redeemed for personal travel to any of the featured hotels as well as gift certificates and merchandise

�Agents earn rewards on every booking they make to Florida so they can then experience the destination first hand,� said Mark Murphy, president and CEO of Performance Media Group. �Like all of our agent loyalty programs, hotels pay only when they get business that travels,� Murphy added. �This provides a unique pay-for-performance approach to helping suppliers connect with, and develop business from, individual travel agents across the United States.�

�Travel agents are and will continue to be a vital link between consumers and the Florida experience,� said Bud Nocera president and CEO of VISIT FLORIDA. �We were looking for a way to give agents even more reasons to recommend Florida to their clients and to thank them for their loyalty. We believe www.VISITFLORIDArewards.com serves that purpose.�

The state�s official source for travel planning, VISIT FLORIDA was created by the Florida Legislature in 1996 as the operating company for the Florida Commission on Tourism, a private/public partnership. VISIT FLORIDA markets Florida tourism worldwide, directing advertising, sales, promotions, public relations and visitor services programs both domestically and internationally. It works with the worlds� major travel writers and broadcasters, and produces print and broadcast promotions to consumers and travel influencers. VISIT FLORIDA maintains domestic offices in Tallahassee, New York and Chicago and has international offices in London, Paris, Toronto and a dedicated office serving Latin America.

VISIT FLORIDA has more than 3,300 tourism industry Partners and four major strategic alliances, with Alamo Rent A Car, American Express Travel Related Services, AirTran Airways, and the Florida Hotel & Motel Association. It also operates the state�s five Official Florida Welcome Centers at I-10 in Pensacola, U.S. 231, I-75, I-95 and the Florida Capitol. According to VISIT FLORIDA preliminary estimates, 2003 was an all-time record year with 74.5 million visitors, maintaining Florida as one of the top travel destinations in the world. Florida tourism generates about a $50 billion economic impact each year. To learn more about VISIT FLORIDA, visit our media section at www.VISITFLORIDA.org. To view the consumer Web site, please visit www.FLAUSA.com.

###

Media Contact: Tom Flanigan (850) 488-5607, ext. 301 tom@VISITFLORIDA.org.