Are you the kind of traveller that likes snow on your mountains and ice in your gin and tonic?

Classic Oriental Tours has launched an eye catching new logo to rebrand as Asia�s �Five star adventure company� offering comfortable and civilised holidays to some of the worlds most rare and unexplored destinations.

Classic Oriental Tours managing director Trevor Lake says the new logo has helped raise awareness that Asia has come of age and can compete in terms of value and five star luxury.

�You don�t have to go without the comforts of home to enjoy the great scenic wonders of places like China, India and Nepal,� says Mr Lake.

�A lot of companies selling tours to the regions we travel to are hard adventure operators offering two star hotels, so Classic Oriental is truly distinctive in offering great value alternatives which combine cultural and personal experiences with comfortable five star accommodation.

�If exotic and unusual foreign lands appeal to your sense of adventure but you can�t bear to travel without the creature comforts and mod cons you�re used to, then Classic Oriental Tours is exactly what you�re looking for.�

Classic Oriental Tours continues to offer off-the-beaten track itineraries and prioritise individual holiday experiences for holidaymakers planning trips to Asia and beyond.

In addition the company released its first �Tropical Resorts� brochure last year targeting honeymooners and stressed executives - as opposed to their traditional adventure and culture seeker market - and have broadened their reach even further in 2001 to launch new tours to the Maldives, Jordan, Syria, Iraq, Iran and Borneo.

�We have added depth and expanded our horizons in terms of the kinds of holidays we offer this year to create new opportunities for discerning travellers looking beyond traditional destinations like the UK, Europe and America,� says Mr Lake.

�We�ve also been able to raise awareness through competitive pricing, original itineraries and the personal interest we take in each client�s holiday with great results.

�Even trekking in places viewed as primitive such as Nepal can be done in relative comfort with Classic Oriental Tours. Instead of sharing the holiday with 30 strangers, we take care to tailor our treks to each individuals physical ability and tastes and provide accommodation in restful lodges that boast twin-bedded rooms, private bathrooms and kitchen cooked meals.� Classic Oriental Tours can arrange five-star accommodation plus private guides and air-conditioned vehicles in almost all its destinations, or alternatively you can choose to travel at a lower standard of accommodation while still benefiting from Classic Oriental�s famous five star service and attention to detail.

If you are looking for a deluxe holiday, Classic Oriental�s destinations offer the very best and guarantee excellent value for money against the Australian dollar. Tours to China use deluxe properties such as Sheraton, Hyatt and Holiday Inn Crowne Plaza, and in India guests stay in the former palaces of the maharajas.

Holiday itineraries are available to China and Tibet, North Korea, South Korea, Mongolia, Vietnam, Cambodia, Laos, Burma, Thailand, Malaysia, Taiwan, India, Bhutan, Pakistan, Nepal, Sri Lanka, Central Asia, Iran, Iraq, Jordan, Syria, Maldives, Philippines, Borneo, Bangladesh. For further information please contact your local travel agent.

ENDS FOR MEDIA ENQUIRIES CONTACT REBECCA FREESTUN - ON 02 9028 5037 OR rebecca.freestun@travelcorporation.com.au