17 Jun 2009
Singapore, 17 June 2009 � IHG�s (InterContinental Hotels Group) first Hotel Indigo� in Asia Pacific � Hotel Indigo Shanghai on the Bund � will be designed by award-winning HBA/Hirsch Bedner Associates
Hotel Indigo Shanghai on the Bund will be on a riverfront site along the Huangpu River that brings together the past, present and future of Shanghai. The 180-room hotel is scheduled to welcome and captivate customers in 2010. It will sit on the historic location of the Shiliu Pu (Pier 16) which, from 1821 to 1850, was Shanghai�s focal point for shipping and trading activity. The wharf was outside the Baodaimen gate of the old wall that surrounded the city at that time. Hotel Indigo Shanghai on the Bund will be the first hotel located along the riverfront to offer unobstructed views of several famous and historical sites.
Headquartered in Los Angeles, California, and with 450 designers around the globe, HBA's international presence, combined with its extensive knowledge of the interior design industry, has facilitated the ability to rewrite the language of design with each new project. The company's philosophy is to embrace and drive the influence of new technology, new locations, and fresh ideas. With over four decades of experience and thirteen global offices,HBA creates the signature look of traditional luxury brands, independent contemporary boutiques, urban resort spas, world-class residences, restaurants, casinos, and cruise ships. HBA had designed other IHG hotels in the past including InterContinental Wuxi in China which is scheduled to open in October of 2010.
�We are pleased to work with HBA on this exciting new project. The Hotel Indigo brand seeks to inspire upscale travellers looking for a non-traditional hotel offering coupled with enriching destination experiences in key Asia Pacific cities,� said Tony South, chief development officer of IHG Asia-Pacific. �Hotel Indigo Shanghai on the Bund will be a unique oasis that meets the needs of the next generation of customers who demand a stylish, individual hotel experience that is authentic and unpretentious.�
"HBA is fully committed to producing an innovative product to drive the success of IHG�s first Hotel Indigo global brand in Asia Pacific," said Alicia Loo, Principal at the HBA Los Angeles office. �This hotel will exemplify fresh approaches, brand authenticity, environmentally conscious designs and capture the landmark experiences of Shiliu Pu in Shanghai.�
HBA will be using the Interpret IndigoTM design concept that offers a new path for real estate developers to regenerate or develop properties with their own creative flair, which will capture and reflect the local character and culture of each location � in this case Shiliu Pu � while maintaining the brand identity and standards. The nature-inspired design will create an oasis for guests, capturing both the city�s vibrancy while maintaining privacy for guests. For example, Hotel Indigo London Paddington mirrors the sense of occasion of the great railway journeys of the past. The sweeping arches and metal grills used in the rooms reflect the architectural heritage of the original Paddington station built in 1854.
Hotel Indigo is quickly expanding across the globe, with 25 hotels already open and more than 58 in the pipeline. It participates in IHG's Priority Club� Rewards, which is the industry's largest guest loyalty programme with 43 million members. Hotel Indigo is the fifth IHG brand in the Asia Pacific region, following InterContinental� Hotels & Resorts, Crowne Plaza� Hotels & Resorts, Holiday Inn� Hotels and Resorts and Holiday Inn Express�.
For more information on Hotel Indigo, please visit www.hotelindigo.com
Media Contacts:
Sheo Shanker Rai IHG Asia Pacific +65 6395 6074 sheoshanker.rai@ihg.com
Lemor Moses HBA/Hirsch Bedner Associates + 1 310 829 9087 LemorM@HBAdesign.com
Gary Yu Grebstad Hicks Communications +86 21 5213 3030 gary.yu@ghcasia.com
About IHG InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,200 hotels and over 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental� Hotels & Resorts, Hotel Indigo�, Crowne Plaza� Hotels & Resorts, Holiday Inn� Hotels and Resorts, Holiday Inn Express�, Staybridge Suites� and Candlewood Suites�, and also manages the world's largest hotel loyalty programme, Priority Club� Rewards with 43 million members worldwide. IHG has nearly 1,700 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
About HBA/Hirsch Bedner Associates As global leaders in hospitality interior design, HBA/Hirsch Bedner Associates is credited with revolutionizing the hotel design industry. After 45 years in business, the company consistently sets new creative trends, pushes boundaries and injects fresh visual ideas into some of the world�s best-known hotel addresses.
HBA has successfully completed over 1000 projects in 80 countries. It has gained an unrivalled knowledge of the cultural, financial, geographical and programmatic requirements involved in all manner of design projects � from world-class hotels and resorts, to boutique hotels, spas, casinos, cruise ships and private residences.
HBA employs over 425 design professionals in 13 offices worldwide: Los Angeles, Atlanta, San Francisco, London, Hong Kong, Shanghai, Tokyo, Singapore, Brisbane, Melbourne, New Delhi, Dubai, and Manila. Its achievements are attributed to HBA�s fundamental values of research and sensitivity to the needs of its markets.
For more information, please visit the HBA/Hirsch Bedner Associates website at www.hbadesign.com