FIRST CHOICE LAUNCH 10 BRAND NEW FIRST , SECOND AND THIRD EDITION BROCHURES FOR SUMMER 2009 AND WINTER 2009/10

First Choice has launched a first edition brochure for Lapland 2009/10, as well as expanded second edition brochures of Greece, Turkey, Cyprus and Egypt while third edition brochures for Summer Sun and Families and new year round editions of Premier Families and Holiday Villages are also set to be launched in-store and online from the 18 December.

Thomas Lynch First Choice�s family expert and lifestyle product development manager for families says, �The launch of the splash properties and Premier Child Care exemplifies our commitment to ensuring that First Choice provides the best facilities for family holidays, in a way that every family member will appreciate.�

Highlights include:

Summer Sun: This third edition brochure sees the inclusion of all new branding for our Splash properties. Splash properties have been identified for having the best pools around, as at First Choice know that for kids a great pool is an essential part of their holiday. Families will be able to quickly identify hotels with cool pools which all the family will love with the inclusion of lazy rivers, kamikaze slides and enormous lagoon style pools. Splash properties to look out for in the third edition Summer Sun brochure include the Aqualand Resort in Corfu, the Aqua Fantasy 4 Sun hotel in Bodrum, Turkey and the Park Inn Hotel in Sharm el Sheikh. Summer Sun third edition introduces eight new properties including the 4 Sun El Cid in C�an Pastilla, Majorca, the 4 Sun Hotel Dunas Amadores in Gran Canaria and the 4 Sun Hotel Christina & San Pietro in Lake Garda, Italy.

Holiday Villages: All nine of First Choice�s flagship family properties are featured in this new year round brochure in the destinations of: Lanzarote, Turkey, Costa Del Sol, Majorca, Egypt, Dominican Republic, Cyprus, Algarve and Cozumel, Mexico.

These exclusive First Choice properties all include First Choice Kids Academies, which offer unbeatable childcare for children from up to 15 year olds. Pre-school children will be able to enjoy the multi-sensory Tattybumpkin sessions, which involve tiny tots in yoga and movement. Bob the Builder will also be dropping by, on selected weeks, to celebrate his 10th birthday in true Holiday Village style. While for those who are celebrating their birthday on holiday pre-bookable birthday packs are now available to order, which include balloons, a cake and a bottle of wine for the adults.

Premier and Premier Families: First Choice Premier Collection brings together some of the best properties on offer and gives guests all those little extras such as few sitting together, free in-flight meals and priority transfer in resort (at selected destinations). The new year round Premier Collection includes four new properties, while the new Premier Families brochure includes five new properties. One of the most exciting developments in the new Premier Families brochure is the brand new African themed Lopesan Baobab Resort, in Gran Canaria. This 5 Sun luxury hotel will introduce First Choice�s new Premier Childcare. With cr�ches, evening sessions and interactive fun learning programmes during the day, these sessions - available for children from up to eight years old - will be run by UK qualified child care staff. They will provide children with the very best care and reassure parents while they are away. It sees a fantastic addition to First Choice�s existing Kids Academies which offer childcare from up to 15 years old, in many of our family units. It is hoped that Premier Child Care will soon be rolled out across other Premier Family properties.

Greece: This second edition brochure sees the inclusion of three new properties, including the brand new 5 Sun Palazzo del Mare in Kos which is part of the Premier collection. This prestigious property boasts a huge swimming pool and luxurious spa and is exclusive to First Choice in the UK. Also new are the 4 sun plus Premier properties Cavo Spada and the 5 Sun St Nicolas Bay in Crete.

Turkey: This new second edition brochure is bigger than ever before and encompasses a large range of products in a variety of locations. The brochure also introduces seven new properties including the 3 Sun Babadan Hotel in Icemeler, a quiet and friendly hotel exclusive to First Choice; the 4 Sun all-inclusive Ersan Resort and Spa in Bodrum and the 4 Sun, brand new Kefaluka Resort in Akyarlar which has an exclusive spa and extensive grounds.

Lapland: The first edition ever popular Lapland brochure features the new Jack Frost Lodge in Kilpis. With its secluded setting this resort has magical views over the glittering Kilpisjarvi Lake. With a traditional Finnish sauna, Santa-clusive entertainment and comfy rooms and cabins, it offers the perfect festive hideaway for a Christmas break.

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For all press enquiries please contact Natasha Woollcombe on 01582 648 512 or natasha.woollcombe@firstchoice.co.uk