Sydney-based food and tourism marketer Holly Galbraith has been approved as Australia's first Certified Ambassador to the World Food Travel Association.

The World Food Travel Association is the world's leading authority on food and beverage tourism. This not-for-profit association creates economic opportunities where food and beverage meet travel and hospitality. pioneers major research into food and beverage tourism including the 2016 Food Travel Monitor, the world's largest food and beverage tourism research project ever conducted.

The ambassadorship is an is an invitation-only appointment for individuals who demonstrate a passion and commitment to food tourism and who commit to the further development of food tourism in their region.

Founder and Executive Director of World Food Travel Association says, “We're delighted to expand our Ambassador network by adding a very capable individual like Holly. We have always respected self-direction at the local level, and encourage Australia to forge its own food tourism path, which we are happy to help shepherd as needed. We look forward to doing great things together.”

Australia has come to the forefront of food tourism since the launch of Restaurant Australia by Tourism Australia in 2013. Food and wine now account for 20% of expenditures, nearly one in five dollars, spent by international tourists in Australia.

“My passion for food and tourism started early, growing up on an orchard and helping to evolve the family business into an agri-tourism enterprise,” says Galbraith.

“This dedication further grew from my time living and working in the Byron region that is, in my view, one of Australia's top food destinations.”

This year will see a significant project launched by Holly Galbraith for the Australian food tourism industry with the announcement of Australia's first culinary tourism conference, Destination Food, scheduled for May 2018.

Contacts:

Holly Galbraith holly@hollyg.com.au (+61) 432 274 846                                                    

Erik Wolf, Executive Director, World Food Travel Association

erik(at)worldfoodtravel(dot)org (+1) 503 213 3700 (GMT – 8)

About World Food Travel Association

The World Food Travel Association, the world's leading authority on food and drink tourism, with a community of 50,000+ professionals in 139 countries. The World Food Travel Association run a Professional Certification program and Masterclasses for those seeking to expand their knowledge in culinary tourism, as well as a free podcast titled Eat Well Travel Better: The Business of Food Travel.

Find more at www.worldfoodtravel.org

About Holly Galbraith

Holly Galbraith is a marketing consultant specialising in social media & digital marketing working with a range of clients in tourism, agri-tourism, food and events. Holly is committed to continual learning, sharing ideas and networking to further develop the tourism industry.

Find more about her, her podcast and upcoming events at http://www.hollyg.com.au

About Destination Food

Destination Food brings together key people working in food tourism to share ideas, stories, network and learn. It is aimed at destinations as well as food tourism operators, hotels, airlines, marketers and food PR's, media and content creators. The event will be held at Museum of Sydney, Monday 21 May 2018. More details at http://destination-food.com.au