Find yourself, in British Columbia

Discover the new and exclusive ways to experience the British Columbia Effect

As travel resumes around the world, Destination British Columbia has launched The British Columbia Effect – Find Yourself: a multi-million dollar campaign designed to drive emotional urgency and encourage travel to BC.

The campaign leverages the global brand platform, The BC Effect, which aims to inspire travellers to tap into something bigger, awaken a deeper connection, gain a different perspective, and find themselves – in every sense of the term – all within British Columbia. With travellers seeking wide-open spaces, nature, wildlife and authentic experiences there's never been a better time to explore BC.

Here we've suggested the top new ways to experience the health-boosting benefits of nature in British Columbia. Whether it's breathing in British Columbia's acres of lush temperate rainforest, observing your stress levels evaporate in a remote mountain wilderness or getting lost in the soothing motion of the sea - you belong in the wild.

Step into the wild at the new Nemiah Valley Lodge – planned to open June 2022
Experience immersive cultural experiences with the Xeni Gwet'in people at Nemiah Valley Lodge. Located in the stunning Nemiah Valley, beside BC's Ts'il?os Provincial Park, the all-inclusive lodge will offer activities such as guided hikes, cultural interpretations, archery, fishing, Kayaking and paddleboarding on Vedan Lake.  Prices start from CA$1,950 / £1,185 per person for an all-inclusive 3-night package. Book before 31st May and save 50% on the second adult. nemiahvalleylodge.com 

Disconnect in Northern BC at the new Northern Escape mountain lodge.
Located right up in the Skeena Mountains near Terrace it's the ideal base for exploring the wilds of the north. Guests will find world class steelhead and salmon fishing, the Khutzeymateen Grizzly Bear Sanctuary and coastal whale watching for orcas and humpbacks. For a more adventurous escape, hit the trails on an e-mountain bike or paddle the lakes surrounding the lodge. Prices start from CA$350 / £213 per person per night based on two sharing and include all meals and transfers. summer.neheliskiing.com

Find yourself at new heights and go hut-to-hut on the Spearhead Traverse, Whistler.
The new Kees and Claire Hut at Russet Lake offers 38 bunks across six sleeping areas along the remote Spearhead Traverse, with a further two brand new huts planned to open over the next two years. The 40 km route crosses 13 glaciers over 2,000 metres between Whistler and Blackcomb. Hikers are able to stay for as little as CA$50 / £30 per night. spearheadhuts.org

Get off grid in the heart of the Kootenays at Bear Spring Eco Retreat

Close to the bohemian town of Nelson, the newly opened Bear Spring eco Retreat is surrounded by dramatic mountain ranges. Guests stay in canvas glamping tents, A-frame cottages or in the main lodge. The 300 acre property uses only solar lighting and has edible food gardens where guests are encouraged to forage. Activities include hiking, swimming, skiing, snowshoeing and wildlife viewing. Prices start from CA$85 / £51 per night in the lodge and CA$165 / £100 in a stargazer tent. Bearspringeco.ca

Reconnect in the Rainforest at Klahoose Wilderness Resort
Opening in May 2022 for its first full season, Klahoose Wilderness Resort is an all-inclusive, Indigenous-owned luxury eco-resort nestled in the coastal wilderness of Desolation Sound. In spring, the off-grid resort offers eco-adventure boat tours to remote, thundering waterfalls, along with Indigenous storytelling, cedar weaving, sea kayaking and rainforest nature walks. Prices start from CA$2,395 / £1457 per person for an all-inclusive 3-night package. Klahooseresort.com

Find yourself in the beauty of the Great Bear Rainforest at the new Firvale Wilderness Camp
Opening in the Bella Coola Valley at the heart of the Great Bear Rainforest, this luxury camp has glamping pods and A-frame cabins. Trip highlights include scenic hikes and a sailing trip to the estuaries, fjords and waterfalls of the Great Bear Rainforest and wildlife viewing from the Bella Coola River. A great new accommodation option at a time when the Great Bear Rainforest is in high demand. Prices start from CA$2,200 / £1,339 for an all-inclusive 4-night package:  firvalewildernesscamp.com/

Feel the soothing power of the Sea and find yourself on Vancouver Island

Homalco Wildlife and Cultural Tours has launched the Whales, Wildlife and Culture Tour, out of Campbell River which combines wildlife sightseeing – including humpback whales, orcas, dolphins, sea lions and bald eagles – with Indigenous storytelling and exploration of culturally significant sites. Campbell River and the Discovery Islands are home to a rich Indigenous heritage with millennia of occupation by the people of the Homalco, Klahoose, Tla'amin, Wei Wai Kum and other First Nations. Homalco Wildlife and Cultural Tours also opened a new Homalco Adventure Centre in Campbell River and two new state-of-the-art tour vessels. Tours cost from CA$187.50 / £114 per person, departing Campbell River. homalcotours.com

For more information on The British Columbia Effect, visit: Find Yourself, In Every Sense | Discover the BC Effect (hellobc.com) and watch: Find Yourself - YouTube

For more information on British Columbia, visit: https://www.hellobc.com/

#exploreBC

For press enquiries please contact Vicky Brabin or David Ezra at Destination British Columbia's UK Press Office at KBC PR and Marketing on +44(0)1825 763636 or email vicky.brabin@kbc-pr.com / David.Ezra@kbc-pr.com 

*GBP prices based on exchange rates on the day of sending 

About British Columbia:

British Columbia is Canada's westernmost province, bordered by Alberta to the east and the Pacific Ocean to the west. Ten mountain ranges push west from the Canadian Rockies in the east to the Coast Mountains and the Vancouver Island Ranges in the west, and ancient temperate rainforests hug the coast. In between are rolling grasslands, lush valleys, tens of thousands of lakes, glacier-fed rivers, and even semi-arid desert. Mountains cover 75% of the province. British Columbia's national and provincial parks protect vast tracts of wilderness that include the best natural features and diverse environments of the province. Approximately 14% of BC's land base is protected, and all this wild nature supports wildlife in abundance, on land and in the sea. BC is home to approximately 1,000 provincial parks and seven national parks.