Planning an Easter break with the kids, but too much load to lug? Families are discovering the new way to travel to Disneyland Paris, the beaches of the Caribbean or slopes of Aspen - without their luggage. With threatened baggage strikes, airlines charging for checked in luggage and record statistics for lost luggage recently released the case for luggage free travel is growing. Anyone fed up with skis, rackets, prams, clubs and the general paraphernalia that goes with a 'relaxing' family holiday should take the sensible option, using a 'luggage airline' such as First Luggage to send their luggage ahead cost-effectively and with complete confidence. Enjoy the luxury of a breezy check in, sail past the baggage carousel at the other end and have everything waiting at the destination be it hotel, chalet or villa. A new report recently illustrated that a staggering 200,000 bags checked in at airports every year are stolen or permanently lost*. With one quick phone call or online booking, First Luggage will arrange to collect any luggage from the customer's home or place of work before the day of departure and deliver it to their holiday destination in time for arrival. A text message lets them know that it has arrived safely. For the return trip, the same applies - First Luggage collects the luggage on the day of departure and delivers it back safely to the customer's home. Bookings may be made online at www.firstluggage.com or by phone on 08452 700 670. Customers are provided with a unique tracking number, enabling them to track the progress of their luggage in real time on the website. This is made possible because, unlike airlines, First Luggage scans items six times during transit. Prices are per item and customers do not need to worry about weighing or measuring their luggage - the First Luggage service operators work this out automatically. Prices vary according to the country the luggage is being picked up from and sent to, but the cost for a suitcase begins at �49. Full details of costs are available at www.firstluggage.com

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Notes to Editors:

*Statistics from report by Sita, the airline industry's computer tracking company. The survey also showed that some 30million of the 3billion bags checked in worldwide in 2005 did not arrive on time.

About First Luggage

First Luggage is an innovative new business that enables consumers to send their luggage separately - making the journey to the airport that much easier, check-in times shorter and removing the need to wait at the baggage carousel at the other end. Instead, luggage is delivered direct to the customer's hotel or villa and is waiting for them on arrival. The service already operates throughout Europe, North America, Hong Kong, the Middle East, Caribbean, Australia and New Zealand.

First Luggage was recently recognised as one of the top 10 most promising businesses in the UK (at the coveted nationwide 'Start Up Stars Awards') and has already gained official ambassadors in glamorous Joan Collins and British travel veteran Alan Whicker. First Luggage is the brainchild of Gideon Kasfiner, an entrepreneurial businessman with almost 30 years' experience of the shipping business. The company was established in the summer of 2004 and demand is growing exponentially, as more and more travellers experience its benefits.

With one quick phone call or online booking, First Luggage will arrange to collect any luggage from the customer's home or place of work before the day of departure and deliver it to their holiday destination in time for arrival. A text message lets them know that it has arrived safely. For the return trip, the same applies - First Luggage collects the luggage on the day of departure and delivers it back safely to the customer's home. Unlike airlines, First Luggage tracks your luggage a minimum of six times during transit - for an update simply log on to www.firstluggage.com , click on the tracking link and enter your personal number for a real time review.

- Discounts are available depending on the number of cases booked in - from 5% for three bags, increasing progressively to a 15% discount for five bags or more.

Media Enquiries, images and interviews:

Caroline Parrish/ Sally Hawkins

The Communication Group plc

Tel: +44 20 7630 1411

E-mail: CParrish@TheCommunicationGroup.co.uk