The targeted campaign is aimed at increasing visitation amongst the 'girls' target market  and highlights some of the best visitor experiences in our region focusing on the authentic country girls trip in the Beef Capital.

The campaign includes a brand-new promotional video featuring PHYLLi Designs founder and famous hat maker, Laura Hall and her team, who our Advance Rockhampton team collaborated with to curate this amazing campaign.

Excitingly, one of Laura's hats also feature in the current Tourism Australia campaign 'Come and Say G'Day' with Rose Byrne and Ruby the Kangaroo.

Rockhampton has so much on offer for an authentic country girls trip in the Beef Capital, with fresh mountain air, garden picnics, boujee high teas, boutique and designer shopping, a sunset river cruise, farm stays, epic sunsets, a cheeky meerkat encounter and a jam-packed event calendar.


Visit www.explorerockhampton.com.au/Girls for more information.

To find out how your business can leverage from this campaign, download our campaign toolkit.

To access images and videos for media purposes, download our media kit.

Read the media release here.