Bacall Associates is delighted to announce it has been appointed by one of the UK's fastest growing and most exciting travel companies, tailor-made holiday experts, Experience Travel Group.  With a brief to raise awareness of Experience Travel Group's uniquely engaged approach to enriching its clients' travel experiences - focusing on hand-crafted, authentic holidays in the key destinations of Indochina, Sri Lanka, Maldives, Malaysian Borneo and Indonesia - Bacall Associates is developing a series of experiential feature angles to showcase the depth and passion of Experience Travel Group's service ethos, and the breadth of unforgettable, personalised journeys its expert consultants can create. 

Experience Travel Group's raison d'être is to enrich the lives of the world's most passionate travellers – offering extraordinary, personalised service and engagement before, during and after their holiday. Specialising in tailor-made holidays to Sri Lanka, Maldives, Vietnam, Thailand, Burma, Laos, Cambodia, Malaysian Borneo and Indonesia, Experience Travel Group craft experiences that make the most of the countries they enjoy so much themselves. Their UK based consultants are all people who have lived in, visited and know their specialist areas inside out; for them, it's not just about being in-country, it's about enjoying the whole process of planning, building a sense of excitement and anticipation, and sharing those experiences afterwards.

Please visit the website at www.experiencetravelgroup.com, or find out what the team has been up to recently on their blog or via Twitter @ExpTrav.

To discuss feature ideas or press trip opportunities, please contact Lauren Hughes or Nat Frogley.

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Notes to Editors:

Founded in 2004 by Tom Armstrong and Sam Clark, Experience Travel Group has grown from featuring Sri Lanka to also specialise in Thailand, Laos, Malaysian Borneo, Burma (Myanmar), Maldives and the 17,000 islands of Indonesia.  Intimate knowledge of these destinations, combined with its engaging, enriching service ethos and an ability to create extra-ordinary local experiences, sets Experience Travel Group apart from the rest.

Experience Travel Group is a fully bonded ATOL agent (ATOL number 9324); a member of ABTA (membership number Y544X); and a member of AITO. The company's Sustainable Travel Policy is about continual improvement, monitoring and evaluation, and is available online at www.experiencetravelgroup.com/info/responsible-travel.

For further press information please contact:

Lauren Hughes (lauren@bacall.net), Nat Frogley (nat@bacall.net) or Flora Gandolfo (flora@bacall.net)

Bacall Associates   

Tel: 08704 288 401

Web: www.bacallassociates.co.uk