Pioneering UK holiday park operator Away Resorts is inviting its guests to experience a different type of Easter egg hunt at its Whitecliff Bay Holiday Park on the Isle of Wight this year.

Instead of going in search of Easter eggs left by the Easter bunny, Whitecliff Bay is embracing the island's Jurassic history with a wide range of dinosaur-themed activities this Easter which include:

• Making T-Rex tea cakes and chocolate nests
• Creating dinosaur armour
• Dinosaur hand and foot painting
• Dinosaur Peekaboo egg hunts
• Jurassic raft building
• Archery competitions to match the dinosaur to the eggs
• Laser tag adventures to protect the dinosaur

The Isle of Wight is regarded as one of the richest areas for Dinosaur discovery in Europe, which has already earned it the title Dinosaur Island, with almost every beach on the Island believed to have fossils of some sort. Indeed, Whitecliff Bay has its very own secluded, sandy beach, which is great for fossil hunting and rock pooling.

As well as the wide range of Jurassic-themed activities for all of the family to enjoy, other activities at Whitecliff Bay during Easter include a packed programme of My Active pastimes such as circus workshops, cookery experiences with Away Resorts' character Bear (pictured above) and nature rangers, which sees Whitecliff Bay's entertainment team take children on a nature trail to discover the local wildlife and collect leaves etc for their arts and crafts sessions.

The programme of My Active experiences include hoverboards, snorkelling, aquajets, landzorbing, archery, body zorbing, balanceability, waterwalkerz, cheerleading, laser tag and pool kayaks.

Facilities at Whitecliff Bay include an indoor heated pool with flume, bubble pool and toddler pool; an outdoor heated pool with sun terrace and toddler pool; sauna; sports lounge with large TV; the Nab Bar and Restaurant, which offers a great choice of food served all day; indoor soft playground for younger guests; children's outdoor adventure playgrounds; fun mini golf; and free wifi.

On the entertainment front, during the peak holiday periods months, there's an outdoor cinema (weather dependent), and in the evening in the Culver Club, the entertainment starts early for the children with Bear in the Woods on stage, which follows the antics of the Away Resorts character Bear and his friends, followed by West End-style shows by the resort's entertainment team, live music and performances from visiting cabaret acts.

Prices lead in at £265 for three nights in a Canvas Cottage that sleeps eight from 14 April.

Revolutionary new accommodation

Whitecliff Bay is also gearing up for the arrival of the Tribeca, the most innovative new concept in affordable family accommodation the UK market has seen in decades.

Away Resorts have spent the past two years developing the Tribeca for the modern family: a groundbreaking 'boutique-style' caravan, using opinion polls, focus groups and a wide range of research.  The Tribeca - which they hope will do for caravanning what glamping has done for camping - is quite unlike any other caravan on the market, past or present.  They collaborated with leading caravan manufacturer ABI to complete the project.

Inspired by the loft-house-style apartments of the neighbourhood of the same name in New York City, the Tribeca's main features are:

A boutique hotel feel

These family caravans feel uber chic, with industrial-style lighting and wall coverings, but with soft, plush furnishings to be comfortable.

A central living space 

The Tribeca has a central living area with the adults' bedroom at one side of it, and children's bedroom at the other - and both bedrooms have ensuites. Mums and dads will love this central light-filled, airy, living space and kitchen.  With its high stools, 55 inch screen, and panoramic glass sliding doors they've created a nature-on-the-inside vibe.

A children's bedroom that kids will go gaga for 

No other holiday park has any caravans like this in their fleet. The timber-effect walls and huge windows create a jungle feel and the astro-turf-inspired flooring carries on the theme of bringing the outside in. The bunk-beds come complete with dens underneath and also screens and power points for charging the kids' necessary tech.

An adults' bedroom that is like a boutique hotel

Parents will be relieved to say goodbye to the bedrooms of caravans from yesteryear. The new Tribeca bedroom features a king-size complete with sumptuous soft bedding, and a flatscreen TV that is viewable from the bed.  Like the best boutique-hotels, they have a stand-alone bath-tub in the bedroom, as well as an en-suite, full-length mirror and plenty of storage space to hang up long dresses and plug points near the mirror to make drying hair easy. There is even a hidden TV behind the mirror near the bath so you can soak in the tub which watching a movie or a show.

Its very own deck

The Tribeca has its own deck, for watching the world go by on, glass in hand, mind switched off, and some come with a private hot tub.  Just what holidays should be.

The Tribeca is the labour of love of Away Resorts CEO Carl Castledine.  Carl personally visited every caravan manufacturer and walked through every model ever produced in the last 15 years to create the new caravan.  

Whitecliff Bay will be home to the first Tribeca Village this spring with prices from £456 for three-night stay in a Tribeca that sleeps five with a hot tub from 7 April.

Away Resorts owns five other UK holiday parks including: the recently acquired luxury Sandy Balls Holiday Village in the New Forest; the lakeside retreat of Tattershall Lakes Country Park in Lincolnshire; Barmouth Bay on the edge of Snowdonia National Park; the Essex escape of Mersea Island; and the entertainment hub that is Mill Rythe Holiday Village on Hayling Island.

How to book: awayresorts.co.uk  

Media contact

Sophie Banks  / Angie Cronin

Loudbird PR and Communications angie@loudbird.co.uk

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Notes to editors

About Away Resorts:

• Away Resorts is a private equity-backed UK holiday park operator, with a head office in Hemel Hempstead, Hertfordshire. 
• Away Resorts was founded in 2008 by third-generation holiday park entrepreneur Carl Castledine when he purchased Whitecliff Bay on the Isle of Wight. Carl's grandfather ran Britain's first holiday camp, at Caister in Norfolk, which opened in 1905, more than 30 years before Billy Butlin's first park. 
• The UK holiday park operator Away Resorts now owns six parks across England, all of which are very different in personality. 
• Whitecliff Bay on the Isle of Wight is the operator's coastal escape, Tattershall Lakes is the lakeside retreat, Mill Rythe Holiday Village is the entertainment-focused resort, Barmouth Bay is located on the north Wales coast with easy access to Snowdonia and the park's newest acquisition is Mersea Island, Away Resorts' island escape just off the Essex coast and Sandy Balls Holiday Village is a forest based park set in the New Forest. 
• CEO Carl Castledine aims to pioneer a new holiday park model with a pricing strategy that has a holiday option to suit every budget. The parks are constantly evolving introducing new activities and entertainment every season. For example for summer 2017, the park has teamed up with the Pauline Quirke Academy of Performing Arts to host a summer stage school. 
• The leading UK holiday park operator has made one of the industry's biggest ever investments in a single UK holiday park, with the redevelopment of its Tattershall Lakes park in Lincolnshire.
• The £8m Tattershall Lakes project is part of a significant £12m investment programme across the Away Resorts portfolio of five locations, a strategy implemented when leading mid-market private equity rm LDC backed the secondary buyout of the business in April 2015.