James Villa Holidays, the UK's leading villa tour operator, says there's never been a better time to head abroad thanks to the pound climbing to a seven year high against the euro in March.    

The business has seen demand for its holidays grow in the last four weeks by 12% as holidaymakers take advantage of the low rates to book their break , with some even hedging their bets and buying their currency in advance. 

The new strength of the pound means that a £100 buys an extra €22 compared with this time last year, making eating, drinking and having fun in the Mediterranean more affordable for the British holidaymaker than at any time in the last few years.

“There's never been a better time to visit Europe thanks to the great exchange rate”, says Mark Bloxham, Managing Director at James Villa Holidays. “As a villa business we know that people choose to stay with us because they want flexibility while they are on holiday, especially when it comes to food and drink”.

“Unlike an all-inclusive break, where you won't see the direct savings, our customers want to be able to choose between a barbecue by their private pool and eating out at the local taverna, and the beauty of the change in rates means that it's 10-15% cheaper than last year wherever they eat their evening meal.”

On top of savings customers can make when they arrive on their holiday there are some great deals on offer with James Villa Holidays in some of Southern Europe's most popular holiday locations. A large selection of villas with pools have been discounted, saving you 60% in April, 50% in May and 40% in June* The amazing offers launched today and are now available for booking until 27April 2015.

To view our latest offers and villa collection, visit www.jamesvillas.co.uk plus visit our latest blog stories at http://blog.jamesvillas.co.uk/

*Terms and conditions apply, see website for details.