London, 31 July, 2017 – This October, ground-breaking cruise brand U by Uniworld will be taking five lucky winners and their travel companion on U's first ever “sneak peek” river cruise along the Seine! The brand, which is the only company offering luxurious river cruise experiences for 21-45 year olds, has launched a competition offering five lucky Millennials the chance to be amongst the first people to experience this game-changing holiday style, and to make history as a new generation is welcomed to river cruising for the first time.

U combines the luxurious river cruising experience for which parent company, the Uniworld Boutique River Cruise Collection is known, with the Millennial travel expertise from sister brands Contiki and Busabout. U's ships deliver an onboard experience akin to staying in a luxury European boutique hotel – with a lounge on the deck overlooking the waterways of Europe, two bars to sip on signature cocktails and craft beers, a coffee bar to grab a caffeine fix before exploring, and a gym to keep up fitness regimes. Staying onboard a floating boutique hotel makes it extra-easy to visit several European destinations in a single trip while only having to unpack once, and an exciting programme of carefully curated onboard and shore based activities and excursions bring each city to life.

For a chance to be amongst the first to cruise with U, entrants aged 21-45 need to make a 30 second video or photo collage explaining why they should be the first to 'make history with U' and join the exclusive sneak peek cruise in October. Entrants must post the video or collage to Instagram, YouTube or the U by Uniworld Facebook page, tagging @ubyuniworld and #MakeHistoryWithU. The competition closes on Tuesday 1 August 2017 and the winners will be selected by U by Uniworld's advisory board.  

U by Uniworld's fully refitted ships, The A and The B, will begin full departures in Spring 2018 and offer longer stays in Europe's most exciting cities, as well as an abundance of onboard activities and immersive, authentic entertainment; think farm-to-table dining, exclusive sets from local onboard DJs, silent discos, mixology classes and late night cycles through the streets of Paris.

With just days left to enter the competition, adventure-seeking travellers should seize the opportunity to experience U's newly refurbished ship, The B, for the first time and make history as U welcomes a new era of river cruising!   

For more information, please visit U by Uniworld's website www.ubyuniworld.com.  

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IMAGES

Please find a Dropbox of high-res U by Uniworld imagery here.

ABOUT U BY UNIWORLD

U by Uniworld – a new brand from Uniworld Boutique River Cruise Collection – is the first river cruise dedicated to travel enthusiasts aged 21 to 45, offering immersive experiences along popular rivers across Europe. U by Uniworld will begin sailings in spring 2018 with nine itineraries on the Seine, Rhine, Main and Danube Rivers, among two renovated ships with a maximum capacity of 120 passengers. U by Uniworld river cruises will deliver the same authenticity and personalisation that Uniworld is celebrated for, while offering a new way for younger travellers to go from city to city or even country to country. Experiential itineraries focus on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes. The A and The B ships feature a contemporary look and feel in all public spaces and guest areas. Communal dining tables will complement a local fare and street food-inspired culinary programme, with creative mixologists and international DJs onboard. U by Uniworld is collating personalised suggestions and requests for all aspects of the experience, encouraging participants to use the #AllAboutU hashtag on Twitter, Instagram and Facebook. For more information, please visit www.ubyuniworld.com.

ABOUT UNIWORLD BOUTIQUE RIVER CRUISE COLLECTION

Uniworld Boutique River Cruise Collection – the world's most luxurious all-inclusive river cruise line – features luxurious ships with an average capacity of 130 guests, exclusive excursions, gourmet cuisine, and one of the highest staff-to-guest ratio in the river cruise industry. Based in Los Angeles, California, Uniworld offers truly all-inclusive itineraries in Europe, as well as voyages in Russia, China, Vietnam and Cambodia, India, and Egypt – a total of 23 rivers in 24 countries worldwide. Uniworld is a member of CLIA and is highly regarded by discerning travellers, media, and cruise industry experts, having most recently been named the #1 River Cruise Line in the Travel + Leisure World's Best Awards 2016 readers' survey. (www.uniworld.com)

ABOUT THE TRAVEL CORPORATION

The Travel Corporation (TTC) is a highly successful international travel group. Our philosophy is simple – To create enriching experiences for our travellers by combining an unbeatable mix of exceptional service and quality at great value, driven by a passionate global team who are driven to deliver memorable experiences. No matter what your taste, whether you are a family or a couple, a group or traveling solo – TTC offers something for everyone. Our multi-award-winning portfolio ranges from luxury hotels and boutique river cruises, to independent holiday package companies and a variety of guided travel experiences. (www.TTC.com)

ABOUT THE TREADRIGHT FOUNDATION

Created as a joint initiative between The Travel Corporation's (TTC) family of brands, the TreadRight Foundation is a not-for-profit that works to help ensure the environment and communities we visit remain for generations to come. To date, TreadRight has supported some 40 sustainable tourism projects worldwide. 

To learn more about our past and current work at TreadRight, please visit us at TreadRight.org.

MEDIA CONTACTS

Chloe Davison | PR Manager | 020 7201 3506 | chloe.davison@ttc.com

Annalise Bertram | PR & Digital Media Executive | 020 7958 7737 | annalise.bertram@ttc.com

Victoria Riglen | PR Assistant | 020 7958 7737 | victoria.riglen@ttc.com