20 Oct 2016
European Travel Habits – We Are More Alike Than You Think

Voyages-sncf.com

European Travel Habits – We are more alike than you think

Europe's leading train booking site, Voyages-sncf.com, has recently commissioned a survey from Atomik Research about European travel habits and the results have shown that, in the majority of cases, we all – somewhat surprisingly - share strikingly similar likes/dislikes about our holidays – whether we are German, Spanish, Dutch, Swiss, Belgian or Italian. With 7,000 frequent traveller respondents drawn from various socio-economic groups in seven countries, we are united by a common goal – to simply chillax on our holidays (overall 58% European-sample-average*).

The price is right - Budget conscious travel has shown up as a key consideration when travelling across Europe with over three-quarters (75%) of Brits booking long in advance of travel with 27% booking between 3 and 6 months in advance. This trait is echoed by our European neighbours with over 70% on average following suit.

Money saving tips -17% of Brits said that overpaying for charges is their biggest travel mistake. The Dutch however are the most creative with saving money tips with 13% wearing multiple sets of clothing to save on baggage costs, whilst one in 10 Spanish travellers have just worn one set of clothes for their entire trip (10%) and one in 5 Italians have shared their travelling companion's food to cut down on café costs (18%)!

Holiday gripes - Children running wild is the UK's biggest gripe when travelling (38%), a sentiment echoed by the Spanish (27%) and the Dutch (24%). For the Italians however, their bugbear is not being able to move around (25%) whilst for the Germans (24%) and the Swiss (21%), its overhearing loud phone conversations that makes their blood boil.

Left red-faced – The most embarrassing thing for most travellers is missing their stop (European-average 33%) whilst for the Italians, its breaking wind (36%) and for the Brits (22%) it's falling asleep and waking up to the sound of their own snoring!

What makes us travel - When asked why do you travel, 37% of Brits said it was a desire to experience new cultures and destinations – a feeling echoed across Europe by all but the Germans who travel to forget about their work (29%).

Where we research - 57% of Brits prefer to take holiday advice from friends, family & colleagues whilst other Europeans prefer Google (Europe-wide average 71%). The Swiss are the only nation who ask work colleagues for their destination recommendations in any great numbers (21%). Belgian (15%) and Italian (17%) travellers are much more likely to take travel advice from Facebook than any of the other countries.

One centre or multi-centre - The Brits prefer to stay in one place when on holiday (48%) whilst the majority of their itchy-footed European neighbours prefer to use their destination as a base whilst exploring the area. There may be a reason for this as this survey highlights the fact that the Brits in particular find the journey the most stressful part of their holiday experience (26%) with over a third of Brits choosing flying as their preferred method of travel (35%).

Train travel is the continental favourite - Our European neighbours found that train travel was the answer. The survey shows that travelling by rail tends to have a calming influence, so given that a third of British travellers (29%) said that the lack of traffic was the greatest thing about train travel, it's no surprise that travelling internationally by rail (and leaving the traffic jams behind) is enjoying something of a renaissance in this country. The Spanish (26%) particularly highlight its convenience whilst every other market said that they enjoy the passing scenery. 9.5% of Brits particularly liked arriving at the centre of their destination but overall, almost a quarter of respondents from the seven countries surveyed said that simply watching the world go by was the best thing about travelling by rail (24%).

Reservations and information - To book or for more information, visit Voyages-sncf.com, call 0844 848 5848. (Calls to 0844 numbers cost 7p per minute plus the phone company's access charge.)

ENDS

Note to Editors: The research was undertaken by Atomik Research on behalf of voyages-sncf.com, on a representative sample of 7,000 respondents aged 18+ who are active travellers - in accordance with MRS guidelines and regulations. Fieldwork: 29 July - 03August 2016.

Methodology: online survey - Atomik Research is an independent creative market research agency that employees MRS certified researchers and abide to MRS code.

*Sample: 7,000 respondents who travel actively (1,000 respondents in each of the following markets: Belgium, Germany, Italy, Netherlands, Spain, Switzerland and United Kingdom)

About Voyages-sncf.com: Voyages-sncf.com is a subsidiary of the French National Railway Company SNCF and an expert in railway travel to Europe and French destinations. It is a key player in the European tourism industry employing up to 1,000 people across its European business. In 2015, the group sold 83 million tickets with annual sales revenue of €4.32 billion, across more than 30 countries. Voyages-sncf.com comprises 15 websites in 8 languages, mobile sites and apps and a fully integrated call centre service throughout Europe.

About SNCF: Present in 120 countries, SNCF is a world leader in mobility and logistics. Its total workforce of 250,000 generated revenue of €31.4 billion in 2015, with 33% of revenue from markets outside France. A public sector group dedicated to public service, SNCF builds on its foundations in rail to offer a broad range of services, delivering seamless door-to-door mobility for transport and logistics operators, passengers and the regional and local governments that are its organizing authorities.sncf.com