05 Jun 2019
Za Za Ta, a Middle Eastern inspired bar and kitchen, will open within The Emporium precinct in Brisbane’s Fortitude Valley as part of designer hotel, Ovolo, in August 2019.
Paying homage to the spice blend za’atar, The Valley’s latest venue is a place where guests will experience a rich mix of soulful and dynamic Middle Eastern cuisine. The menu will showcase a playful and bold take on dishes from across the region alongside a curated collection of cocktails, spirits, and wines, crafted to entice.
Spearheading the Za Za Ta kitchen is Israeli-born executive chef Roy Ner (ex-Nour and Aria, NSW) and head chef, Dario Manca (ex-Pilu at Freshwater, NSW). Ner has a life-long passion for food and is drawing inspiration from his birthplace and surrounding region.
The 200-seat venue sprawls into multiple rooms, each with its individual purpose of charm, buzz and personality. The design of Za Za Ta has been inspired by the conservatories of the Victorian era, with nooks reminiscent of 1940s cocktail cabinet. Quirky layering and unexpected delights are to be discovered on the journey, including interactive experiential art. Award-winning interior designers, Luchetti Krelle will create strong sense of local identity with an international counterpoint, by taking details from traditional Queensland architecture and layering it into the Victorian-inspired interiors.
Ner and Manca have designed a shared style menu of traditional Israeli dishes across brunch, lunch and dinner. The menu will be broken into nibbles, small plates, a raw section, large plates and sides. All bread, dips, charucterie and cheese will be made in-house and showcased in a refined, yet approachable way. A late-night menu will take full swing from 11pm serving ‘midnight street food’ style snacks inspired by the eclectic dining scene of Tel Aviv after dark.
“This is a really exciting offering we are bringing to Brisbane. We want to showcase approachable Middle Eastern cuisine that excites the palate, creates a sense of discovery and just tastes delicious. I want to highlight flavours by playing with old and new cooking, and blending cultures through local produce incorporated into traditional Middle Eastern dishes”, says Ner.
Za Za Ta will feature a curated collection of colonial-inspired rums and playful cocktails mixed, muddled and infused with spices originating in the famed markets of Tel Aviv & Jaffa. Spearheaded by Jared Thibault, Director of Food and Beverage Ovolo The Valley, the cocktail program will use fresh cold pressed juices in addition to local market citrus fruits and Middle Eastern botanicals. The wine list will feature a mixture of Middle Eastern, French, Italian and local wines (biodynamic, organic and skin contact) in addition to craft beers completing the recipe for a buzzing social setting rich in character and charm.
Vince Lombino, Group Director of Food and Beverage of Ovolo Hotels, is thrilled to see the venue come to life. “We want Za Za Ta to be an experience for any guest at any occasion. It’s going to be a buzzy place to drop in for after work drinks and a few bites, or a long feast where you and your friends can relax, feeling as if you’re at home. It’ll be the spot to settle in for the night with friends, drink up, eat well and be entertained and swept away into a Middle Eastern oasis.”
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Located at 1000 Ann St, Fortitude Valley, Za Za Ta will be open seven days a week, for lunch and dinner, from 11am - late. Brunch will be available on Sundays, from 11am.
https://www.dropbox.com/sh/i50ydbdhbz7hr9f/AACaea-fkm3Tro7DoUTW_Uu4a?dl=0
ABOUT ZA ZA TA
Encounter the exotic at Za Za Ta (Bar & Kitchen). A place where worlds and cultures collide amongst a sprawling, colonial backdrop and buzzing open kitchen. Experience a soulful blend of Middle Eastern and Mediterranean cuisine that brings a distinctly modern twist to centuries-old flavours, designed to be shared and savoured amongst friends. Delight in plantation rum and artisanal cocktails, inspired by the vibrant Tel Aviv bar scene, amidst a warm setting rich in eclectic character. Za Za Ta. A place where wonders never cease.
ABOUT OVOLO HOTELS
Founded by Girish Jhunjhnuwala in 2002, Ovolo Hotels has become one of Hong Kong’s largest independent owner, operator hospitality firms, by providing business and leisure guests with the best in effortless living. The company keeps in touch with the modern traveller through award-winning interior designs, detail-driven comforts, focused all-inclusive service and cutting-edge ensuite technology, all done in Ovolo’s signature style. A proud Hong Kong brand, Ovolo remains a family-owned and privately operated business with a charitable core. The company now runs four hotels in Hong Kong, and six hotels across Sydney, Melbourne, Canberra and Brisbane. Ovolo has also recently launched a new brand Mojo Nomad, In Central that opened in September 2018 and in Aberdeen Harbour Hong Kong which opened its doors in December 2017. Mojo Nomad is a co-habitation concept for global nomads that combines travel, lifestyle and community at its core and will be entering the Australian market in the near future.
