According to Tim Reynolds, Founder of ÀNI Private Resorts, the concept of the brand is: “Combining the privacy of a villa with the staff, services and amenities of a five-star resort.” In addition to this forward-thinking approach to hospitality, there are eight convincing reasons for travellers to book a private resort.

1. AN EXPERT TEAM TO TAKE CARE OF ALL GUESTS In ÀNI's opinion, luxury isn't a formal, stuffy service, it's a meaningful way of making guests feel good. At each ÀNI destination, a full complement of staff (between 20 and 38 per resort) tailors every detail – from dining and spa treatments to kids' activities and local adventures – to create the perfect holiday. Combining top-notch service with warmth and care, ÀNI's staff will make guests feel totally at home, even in the brand's far-flung surroundings.

2. PERSONALISED DINING, DESIGNED TO DELIGHT GUESTS Combining exceptional settings, creative surprises and exquisite cuisine from the resorts' superstar chefs, ÀNI's dining philosophy ensures that every meal is an unforgettable, full sensory experience – a new memory in the making. Meals are served in different locations across each resort, with every menu personalised by a private chef, according to guest preferences. Full-board dining is included in ÀNI's rates, along with free-flowing beverages: premium spirits, cocktails, wines, soft drinks, and fresh juices. Guests are invited to enjoy unique, off-property excursions to reflect each destination, plus snacks, nibbles, canapés, afternoon tea and other delicious treats.

3. CULTURAL IMMERSIONS, STARRING MEANINGFUL MOMENTS AMID NATURE ÀNI's staff are proud ambassadors of their destination, passionate about sharing their knowledge with guests. Each resort offers a curated selection of local experiences, included in rates, from visits to temples and local markets to off-grid excursions to hidden hikes, secret beaches, and remote shores. They also bring the spirit of each destination to guests, organising unique cultural experiences involving food and drink, wellness, spirituality and more, from rum tastings in Anguilla and cigar-rolling masterclasses in the Dominican Republic to Ayurvedic treatments in Sri Lanka and batik-painting classes in Thailand. Close to each resort, guests can also visit the brand's non-profit ÀNI Art Academies, founded to uplift local communities and foster emerging creative talent. Guests are encouraged to visit their local academy and buy a piece of art from aspiring artists: the perfect memento from their stay.

4. FUN-LOVING ITINERARIES, WITH ALL EQUIPMENT PROVIDED Each of ÀNI's resorts puts the wonders of the ocean at guests' fingertips, with all the gear for them to enjoy, free of charge. Guests can experience the best of the aquamarine water with unlimited use of ÀNI's crystal kayaks and paddle boards and borrow snorkels and flippers and bring an underwater camera to capture the gem-bright fish, sea turtles and graceful manta rays. Staff help guests embark on guided cycling tours and local walks; discover beautiful beaches with guided walks and cycling tours with on-property bikes for adults and kids; or set off on a sunset cruise, included once per group stay, with delicious canapés and free-flowing drinks. At night, they are prompted to enjoy a music night soundtracked by a private DJ or watch their most adored movie or new box-office smash at ÀNI's private cinema. And of course, additional à la carte activities can be suggested and arranged, according to individual tastes.

5. FUSS-FREE FAMILY HOLIDAYS, WITH PERKS FOR ALL AGES ÀNI's rates include four hours of complimentary babysitting per day, for up to two kids in Anguilla and up to eight hours per day in the other resorts, all under the supervision of the resorts' caring teams and babysitters. In Anguilla, an onsite tennis pro is on hand to give kids hours of instruction, helping them take their tennis to the next level. Crafts sessions will inspire little artists and creators: for example, in ÀNI's kite-making classes, little ones use locally sourced materials to fashion their own kite from scratch, before learning to fly it in ÀNI's pristine grounds. Cookery classes with the resorts' chefs, also included in rates, are another family favourite.

6. MILESTONE EVENTS & CELEBRATIONS, TAILORED TO INDIVIDUAL GUESTS Celebrating life's special moments with closest friends and family at an ÀNI Private Resort guarantees golden memories to last a lifetime. Providing stunning backdrops, exceptional service, exquisite cuisine, and all the privacy guests could possibly desire, ÀNI's destinations are as suited to milestone celebrations and weddings as they are to wellness retreats and corporate getaways. The kitchens are Kosher and Halal certified, and every detail of an event – be it a sun-kissed alfresco ceremony or a banquet beneath the stars – is taken care of with finesse, discretion, and faultless generosity.

7. THOUGHTFUL INCLUSIONS THROUGHOUT GUEST STAYS ÀNI is proud of their luxury inclusions, and recently created special pages for them, detailing exactly what's in store in Thailand, Sri Lanka, the Dominican Republic and Anguilla. Some treats vary according to each destination, but many perks are present across the board. Round-trip airport transfers and VIP arrival service, for example. An unpacking and packing service available for each guest. A daily laundry service to keep holiday attire sparkling and fresh. High-speed Wi-Fi and international calling, plus all the tech gadgets – Netflix, Apple TV, and Apple Music – included in every room. Access to fitness facilities and pro tennis coaching for all ages.

8. ÀNI'S MAGICAL TOUCH: RARE, UNIQUE AND UNFORGETTABLE Last but not least, it's ANI's magic touch, a quality and feeling that defies words and has to be experienced to be understood. It's the smiles of the ÀNI team as they take guests their favourite drink or surprise them with an unexpected activity or edible treat. The love and care with which they make weddings, anniversaries, reunions, birthdays and the everyday so special. From holding impromptu sports matches, recreating treasured family memories, creating adults-only zones on the beach, and going the extra mile – even if it takes an entire day – to delight travellers, nothing is impossible with ÀNI.