Accor has revealed the findings of its Accor Asia Pacific Business Traveller Research 2011, which seeks to
better understand the travel and behavioural preferences of business travellers based in Asia Pacific. The
survey interviewed over 10,000 respondents who made business trips in the first half of this year.
From the findings, efficiency seems to be the overarching theme for executives on their business travels. The
business travel starts with them booking directly with the hotel online (57%) versus 3rd parties travel
websites. Asia Pacific’s business travellers surveyed also perceived the hotel branded website as having the
most competitive rates. These findings point to them looking to achieve both effeciency as well as autonomy.
When choosing the hotel, the main factor is the location throughout all markets (50%), with price
competitiveness (25%) and previous experience with the hotel (28%) and/or the hotel brand (22%) also
figuring strongly.
A large majority (75%) of Asia Pacific’s business travellers work in the hotel whilst travelling for business,
especially during the hours of 21:00 to Midnight (52%). This could be due to the fact that they could be
having their work related activities during in the day and catch up on work when they return to the hotel in
the evening. Virtually all business travellers prefer to work in their guest room rather than in other areas of
the hotel (executive lounge, cafe, lobby). This likely contributes to why Wi-Fi internet in guest room (85%)
and Wired internet in guest room (77%) are cited as the top two facilities used in the hotel during their last
hotel stay.
Business travellers were also asked what in room facilities they expect to be introduced by hotels by 2014.
Again, efficiency came to the forefront with Online Check-In/Out (50%) and Online Booking for Hotel
Facilities (32%) featuring top of the list. Products and services that provide for greater autonomy reigned with business travellers wanting to take a greater degree of control of their time and experience.

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with

4,200 hotels and more than 500,000 rooms.

Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure,

Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa

sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees

worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

MEDIA CONTACTS

Evan Lewis

Vice President Communications -

Asia Pacific

+65 64088888

evan.lewis@accor.com