Online cruise specialists ecruising.travel have partnered with Royal Caribbean Cruise Line in a cinema advertising campaign promoting the many “firsts” the cruise liners ships have to offer the Australian market.

It is the first time Royal Caribbean Cruise Line has teamed up with an Australian agency for cinema advertising. The campaign will run over the winter school holidays commencing on June 19 and ending July 19 and will be screened at Hoyts Broadway, Warringah and Fox Studios across 33 screens. Huge numbers of families are expected to attend these school holidays with the much anticipated release of DreamWorks “How to Train your Dragon 2” and “Rio 2”, providing the perfect audience to showcase cruising to a large audience.

Ecruising chairman Brett Dudley says the campaign is focused on highlighting the many unique activities that Royal Caribbean Cruise Line's ships can offer families at sea, especially the DreamWorks Experience, where guests get to meet their favourite DreamWorks characters, have their pictures taken, watch performances and much more- which is currently available on Voyager of the Seas in Australia

As an added booking bonus, consumers who book a Royal Caribbean cruise through ecruising.travel during the promotional period will receive two complimentary Hoyts cinema vouchers (subject to availability).

Click here to view the ad www.ecruising.travel/cinema