06 Oct 2015
EDMONTON, AB, Canada, October 6, 2015 – National Geographic's 2014 Travelers of the Year Dalene and Pete Heck announced today the release of the e-book “How to Work With Travel Bloggers.” Over the last decade, the landscape for travel media has changed dramatically, with an ever-evolving digital demand from consumers. In a burgeoning marketplace rife with potential, the seasoned travel bloggers and CEOs of Hecktic Media, Inc. have answered the call for the creation of industry guidelines in the “Wild West” of travel blogging.
Ideal for travel industry professionals with limited experience working with new media influencers, “How to Work With Travel Bloggers” presents travel brands and industry representatives with processes for sourcing, vetting, and effectively managing working relationships with new media influencers. From methods of mitigating the scourge of e-mail pitches from bloggers to strategies for recording and measuring the return on investment, this e-book will likely be the go-to reference tool in the present and future of digital travel media relationships.
The book is available for purchase on their website: http://heckticmedia.com/how-to-work-with-travel-bloggers/
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Hecktic Media, Inc. bridges the gap between new media influencers and travel industry representatives by bringing brands and destinations to life through targeted story-telling and real time social media marketing campaigns. HMI has worked with organizations around the world to design and execute multi-blogger social media campaigns that have reached millions of people. Dalene and Pete Heck are a nomadic travel blogging couple who have successfully combined their passion for travel and new media with years of business expertise to build an impressive network of influencers and industry clientele.
Contact:
Dalene Heck, Co-Founder and CEO
Hecktic Media, inc.
dalene@heckticmedia.com
