As Dubai fast emerges as a popular choice for Meetings, Incentives, Conventions and Exhibitions (MICE), the Dubai Department of Tourism and Commerce Marketing (DTCM) -Dubai Convention Bureau has launched the third edition of its flagship promotional publication 'The Definitive Meeting & Event Planner's Guide'.

"Dubai's strategic geographical location, impressive infrastructure, cosmopolitan population, world-class properties and convenient air connections play a crucial role in enabling the world to host prestigious events of any size. The emirate enjoys a pioneering position within the MICE industry due to the successful establishment of the Dubai Convention Bureau", said DTCM director general Mr. Khalid A bin Sulayem in the guide's foreword. He added that Dubai's world-class MICE facilities were being expanded further to match the growing expectations of the international industry.

Dubai Convention Bureau director, Mr. Awadh Seghayer Al Ketbi, said: "Dubai Convention Bureau has been working to promote and market Dubai as an excellent MICE destination throughout the year. We work to make every meeting and convention a huge success and the participants' stay memorable. That Dubai hosted major MICE events in recent years and is preparing to host prestigious events like the World Dental Congress and the World Association of Cooks Societies, speaks volumes about our strengths and capabilities."

The 2006 edition of the guide contains updated information about the different leisure and business options that are available in Dubai. More than 10,000 copies will be distributed.

For further press information / photography please contact the DTCM Ms Lucy Blogg (Communications Manager) or Ms Baerbel Kirchner (Director)Tel. 020 7747 2150 (dedicated media line) e-mail: dtcm_uk@dubaitourism.ae