Paris 18 Sep 2013
DK Eyewitness Travel Guides Celebrate 20th Anniversary With Series Relaunch

Dorling Kindersley

This autumn DK Eyewitness Travel Guides will celebrate its 20th anniversary with a relaunch of its award-winning flagship guidebook series. The new livery incorporates a modern look that includes updated itineraries and content, stunning images, and fresh typography and jacket covers. DK Eyewitness Travel Guides has built a solid reputation for showing travellers their destinations in ways that no one else does; the relaunch preserves the much-loved integrity of the guides while improving usability.

 

DK Travel Publishing Director Clare Currie notes that the relaunch comes at a pivotal time: “Our current reality is that more people buy guides in print than they do in digital equivalents, so we will make smart to continue to respond to the market and deliver great content in the format demanded by our readers. We’ve listened to our users and also looked at how we travel ourselves, and what we want before, during, and after we hit the road.”

 

From the brand-new first edition DK Eyewitness Travel Guide: Russia publishing just in time for the 2014 Winter Olympics in Sochi, Russia, to the fully updated DK Eyewitness Travel Guide: Ireland, an ideal handbook for journeying to The Gathering Ireland 2013, a year-long celebration of all things Irish, DK Eyewitness Travel continues to set the standard for guidebook publishing.

 

Key features in the redesigned DK Eyewitness Travel Guidesseriesinclude:

• New itinerariesbased on lengths of stay, regional destinations, or themes.
• City guides with tailor-made day trip and weekend itineraries.
• Country guides itineraries ranging from two to fourteen days.

 

• Brand-new hotel and restaurant listings.
• DK Choice listings highlighting special recommendations for dining and accommodations.
• Simplified price and cuisine categories, with photography throughout.

 

• Redrawn maps for improved readability.
• Restaurants plotted on maps and listed with adjacent sights.
• More detailed street maps, with subway stops and viewing points.

 

Relaunch titles publishing 1st October 2013: Berlin, Ireland, Italy, London, New York City, Paris, Prague, Rome, San Francisco & Northern California, Washington, D.C.

Plus brand new guide in the new look: DK Eyewitness Guide Russia

Further titles will follow throughout 2014 with over 60 destinations covered by the end of the year.

For further information please contact Viv Watton on 0207 010 3720 or vivienne.watton@uk.dk.com